Last week we received an exclusive preview of Beyond The Streets NYC in partnership with adidas.
Beyond The Streets is an extensive collection of artwork inspired by “rule breakers and mark makers.” Beyond The Streets is an art exhibition that “explores the collective urgency of using the street as a canvas for expression.” With artwork from over 150 artists, Beyond The Streets showcases graffiti from different artists all around the world and the different tools used to create such masterpieces. The exhibition pays tribute to New York City and the role it’s played in the evolution of street art as well as those who keep street art alive today. The two-floor, 100,000 square foot exhibition is located in Williamsburg and is now open to the public. Purchase tickets at https://beyondthestreets.com.
The morning of the preview, graffiti historian and show curator Roger Gastman gave his opening remarks in which he thanked fans and friends for joining him in supporting the street art movement. Gastman also discussed how vandalism is a form of contemporary art and pop culture. Similar to how art pushes culture, so does fashion and a major partner/brand in the exhibition that has been a staple in street art culture since it’s inception is adidas.
adidas is not only a partner of Beyond The Streets, they also sourced some of the rare memorabilia in the Beastie Boys pavilion. On a larger scale, the three adidas stripes have been the “unofficial uniform to the street art movement,” artists and B-boys alike. adidas Skateboarding Senior Communications Manager Cullen Polythress said,” adidas has always found itself within various sub cultures rooted in creative rebellion and defiance—graffiti and skateboarding are no exception. We worked closely with Roger Gastman to carefully source each piece on display at the Beastie Boys exhibition. Most of the findings actually belong to Adam and Mike, which they’ve collected over the past three decades.” Check out the Beastie Boys memorabilia and the other artwork from the exhibition below.
