Roses are red and violet… and metallic rose gold too. Since its start about four years ago, Venus et Fleur has reinvented the rose and its significance in romance and all things worth celebrating. The luxury roses were (and still are!) displayed in Jung Lee New York on June 10th to celebrate the launch of Venus et Fleur’s Bridal collection which was released in May. The Insta-famous flowers, a.k.a Offsets $15,000 apology flowers to Cardi B, now come in bouquets, corsages, and boutonnières in various colors; perfect for weddings and prom season.
The roses, known for their beautiful arrangements in square, circular, and even heart shaped boxes, are grown in the company’s farm in Ecuador. Grown in soil made rich due to its close proximity to the equator, unlike most flowers, Venus et Fleur roses naturally last longer than most and are then modified to survive a whole year (possibly more) without sunlight and/or water. It’s only right for such beauty to be arranged in something just as beautiful which is why owners Sunny Chadha and Seema Bansal take pride in the boxes as well; offering them in metallic, suede, leather, marble, gemstone, and glass. Therefore, these roses are worth every penny.
Eternal Roses are available for purchase online on sites such as Saks Fifth Avenue as well as boutiques in New York, New Jersey and London. In the near future, the company is proud to be bring their “eternal roses” to Harrods.
