On Friday, April 14th, the ZENYARA Estate, produced by CMG, hosted TAO Desert Nights presented by Jeeter. Not only did it kick off the Coachella music festival weekend, the night included performances by Ariel Vromen and TALE OF US.
The 70-acre estate provided guests with experiences such as Jeeter Beach, a Kraft Heinz ketchup late-night snack station, an Evian water experience, and an Urban Outfitters immersive pop-up. The event attracted numerous celebrities, including Diplo, Becky G, G-Eazy, and Post Malone.
Jeeter, created an over-the-top experience for guests, transporting them to a “Higher” place with a nod to Ancient Egypt. The custom activation continued with Jeeter Boat Tours on the interior lagoon and the “Pyramids of Jeeter,” a one-of-a-kind pop-up that offered guests a space to lounge and enjoy. In addition Jeeter expanded last year’s emotional drone show to 500 drones this year.
Late-night bites were provided by Kraft Heinz brands Heinz and Philadelphia, including Thai BBQ Chicken Satay with Heinz 57 Collection™ Chili Pepper Crunch, Triple Grilled Cheese Sandwiches with Heinz 57 Collection™ Truffle Infused Honey and Hot Chili Infused Honey, Philadelphia® Cheesecake Mousse, and more.
Madison Pettis enjoys Casamigos at TAO Desert Nights (Photo by Jerritt Clark)
Casamigos returned to TAO Desert Nights, where invitees sipped on specialty Casamigos cocktails from their one-of-a-kind bar. Guests also enjoyed beverages from Heineken Silver, Rémy Cointreau, Mount Gay Rum, Botanist, Fever Tree, and Ketel One.
Attendees explored a multitude of activations, including a makeup and accessories after-hours glam bar and a photobooth activation presented by Urban Outfitters and FujiFilm. The Red Bull Air Force team skydived into the party and skimmed across the water to land on the beach at Zenyara.
Overall, TAO Desert Nights was an unforgettable after party for Coachella Weekend 1.
