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On The Scene: Sydney Sweeney Partners with Bai to Launch Brand New Flavor and Immersive Tasting Experience in NYC

by Sydney Hargrove March 21, 2024
by Sydney Hargrove March 21, 2024 0 comments
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Growing up, Sydney Sweeney spent many days picking berries in the pacific northwest, many miles away from her current city life between New York and Los Angeles. The Euphoria star has always had a love of wellness, and has been highly vocal about her love of Bai, the “wonder water” flavorful antioxidant infused beverage.

“When I was young, I took a pledge to only drink water and I’ve stuck with it,” Sweeney said during a collaboration last summer. “One way I keep it fun is by incorporating a variety of awesome flavors from Bai! Whether I’m sipping on Brasilia Blueberry or Pilavo Pineapple Mango (two of my favs), there are a lot of flavors so I never get bored. I want everyone to join me on my flavorful hydration quest this summer by taking the BAIdration Challenge-an easy reminder to drink a Bai a day and establish your own hydration routine, just like me!”

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There has truly never been a more perfect partnership. Building upon the success of their previous collaboration, Bai and Sweeney announced their latest partnership on Thursday, bringing consumers a delicious new beverage inspired by her cherished childhood memories. With a blend of nostalgia and innovation, the latest Bai flavor promises a refreshing twist on a beloved flavor combination.      

Bai Raspberry Lemon Lime flavor by Sydney Sweeney is a star-studded celebration of raspberry and citrus flavors, crafted with no artificial sweeteners and only 1 gram of sugar. The refreshing flavor features Bai’s new formulation, packed with antioxidants infused with electrolytes plus added zinc and Vitamin C which work together to help support a healthy immune system. 

The drink is a concoction that captures the essence of Sweeney’s nostalgia while offering consumers a truly unforgettable taste experience. Bai worked closely with Sweeney to ensure that every sip evokes the freshness and sweetness of ripe raspberries, complemented by a refreshing citrus twist.

Such an exciting collaboration, and especially one so close to Sweeney’s heart, called for an equally-as-exciting celebration. On Thursday, Bai unveiled a gorgeous immersive experience in which attendees could try the new flavor, experience stunning visuals including a waterfall, and even “pick” their own raspberries! Since Sweeney played a “starring role” in the creation of the new drink, she joined guests at the experience to share its origin story, as well as some key points from her own wellness routine.

“Thank you guys so much for being here,” Sweeney greeted. “I am beyond excited for you to try our new flavor, Raspberry Lemon Lime. It stemmed from my love of berry picking when I grew up, in the pacific northwest. So we’ve built, kind of like my childhood memories, here!”

Check out Bai Antioxidant Infused Water Beverage, Raspberry Lemon Lime ft. Sydney Sweeney for yourself here!

baiBai. Sydney SweeneyEuphoriaeventJuiceLaunch Party
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Sydney Hargrove

Sydney Hargrove is a current Media Studies student at Hunter College. A New York City native currently living in the Upper East Side, she got her start in the journalism field through social media management and has explored the world of on camera hosting and on the scene reporting since then.

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