Men’s clothing company, Psycho Bunny launches 2022 Color Outside the Lines Charity Fashion Campaign in New York City to celebrate young artists and creative freedom.
The launch party took place at The Bowery Rooftop on September 9th. The exclusive early look at the collection represents one thing: Self-expression. This comes from the brand’s mission to support the arts and encourage self-expression in their yearly initiative titled, Color Outside the Lines (COTL). The clothing brand features exclusive patches made in collaboration with Reggaeton artist Daddy Yankee, Actor Kendrick Sampson from ‘Insecure’, Grammy Award Winner Jay Versace, NBA Star Justice Winslow and Twitter Sensation Brother Nature.
Each artist designed their own patch as a way to highlight their ‘defining moments’ and self expression discoveries’ in life. The event featured popups of how each patch will look on the brand’s varsity jackets, T-shirts, polo shirts, and other exclusive designs. Live music, cocktails, and delicious bites were also staples throughout the night.
Psycho Bunny partnered with the YoungArts organization that identifies young artists and invests in their lifelong creative freedom. The brand donated 50 percent of its proceeds from the COTL collection to continue supporting young creatives and the advancement of their future.
The Color Outside the Lines collection can be found in all US and Canadian stores (excluding Toronto Premium Outlers) and online. More on the collection and campaign video of COTL can be found here on the website: www.psychobunny.com
