Indio, California – On Thursday, April 13th, London Alley, the renowned creative production studio, brought the iconic Playboy brand back to Indio to kick off Coachella Weekend 1 and celebrate its 70th anniversary. London Alley brought the Playboy After Dark event to life, drawing inspiration from the brand’s iconic 1970s variety show. The event was a resounding success, with guests enjoying a night of music, entertainment, food, and drinks, setting the tone for a weekend full of festivities.
The Playboy After Dark event brought guests back to the golden era of Playboy with its retro-inspired design and interactive experiences. The event featured a live DJ set by DJ Pee.Wee, who kept the crowd moving with an all-vinyl set until the wee hours of the morning. The crowd was also treated to surprise performances, engaging activations, giveaways, and delectable food from Verse LA.
Attendees sipped on refreshing drinks provided by Truly Hard Seltzer and Tres Generaciones Tequila. The libations flowed freely throughout the night, with guests indulging in an array of delicious cocktails.
One of the highlights of the event was the popup photo op provided by Geojam. Guests were able to capture memories of the evening with friends and loved ones in a stunning setting, adding to the fun and excitement of the evening.
London Alley and Playboy have a long history of collaboration in the music industry, and the event provided an opportunity to celebrate this relationship, along with the 70th anniversary of the iconic brand. The night was a testament to the enduring appeal of Playboy and its continued relevance in popular culture.
