Everywhere you turn this NYFW, you’ll see themes of fluidity in everything from fashion to hair, to mindsets themselves. But what exactly does this term mean? On Valentine’s Day, it was a sea of style (and fluidity, might we add) at Manhattan’s iconic Spring Studios as Choreographer Parris Goebel, Designer Jonathan Simkahi and TRESemmé Stylist & Entrepreneur Lacy Redway sat down with Harper’s Bazaar Beauty Director Jenna Rosenstein to discuss the meaning of fluidity and how it presents itself in their own lives and careers.
Fluidity represents changeability, something’s ability to adapt and grow, and for Parris Goebel, it’s a virtue. The Emmy award-winning choreographer is famed for her work with Rihanna, Justin Bieber, JLO among others, and whether or not they know it, nearly everyone has seen her work this week. We’ll give you a hint- white body suits. She was the choreographer for Rhianna’s SuperBowl halftime performance on February 12th. To create something so widely seen and conversed about is representative of Goebel’s ability to make an impact. The New Zealand choreographer expressed her enjoyment of change and versatility. “Rhianna is a rebel,” Goebel said when Rosenstein asked about the fluidity of the performance. “You can’t expect structure.”
On the topic of rebels, Lacy Redway agreed. The TRESemmé Stylist had a very busy week, turning hair into intriquite art for shows like Christian Siriano and LaQuan Smith. Much like Rhianna, Redway describes herself as a rebel as well. “I always want to do something that’s never been seen before,” Redway said, explaining how she often becomes inspired by unique things, including the texture on a basket.
Jonathan Simkhai’s immersive collections depict the unique beauty in all of us, and shows the importance of fluidity through his stunning looks. Simkhai’s brand recently underwent an exciting rebrand, now being known as just “Simkhai” after over a decade of being Jonathan Simkhai’.
Simkhai, Goebel and Redway’s work all represents the many different thing that fluidity can be, through the processes of style, movement, and hair. But TRESemmé also explores the literal aspect of the term. They are pioneering a new fluid style movement with the premiere of Fluid, a contemporary artistic film made in partnership with Goebel and the USA Olympic Artistic Swimming Team and the *new* TRESemmé Pro Infusion Collection. The film and the new product collection emphasize the beauty of fluid hair for all hair types, the power and freedom of how hair moves and dances when it is in peak fluid form. The film features the team performing an intricate aquatic dance, emphasizing their beautifully flowing hair. It was inspired by and demonstrates the benefits of the new TRESemmé Pro Infusion collection that offers ultra-smooth, fluid strands that have intense shine and natural movement. The team is known for their precision and control, as well as pre-treating their hair with gelatin that is worn stiff and typically concealed for their performances. The exclusive underwater routine is choreographed entirely around fluid free-flowing hair and captured in a contemporary film titled “Hairography” directed by Agostina Gálvez and choreographed by Parris Goebel.
The new collection features COCO-PROTEINize™ technology for pure hydration and locks that are glossy after each use. These clean and affordable hair care solutions offer salon-inspired natural ingredients to create hair that is free to flow.
Hear more about TRESemmé here!
