On Saturday, April 15th, CMG and Framework hosted an epic Coachella Weekend 1 afterparty Desert Dreams at the stunning ZENYARA estate in the Coachella Valley. The event drew in an impressive list of A-list celebrities such as Zoey Deutch, Alessandra Ambrosio, Skeet Ulrich, and Tobey Maguire.
Guests were entertained by a world-class DJ set by Rufus Du Sol and a captivating set by Cassian, both of which kept the crowd dancing until the early hours of the morning. The partygoers sipped on signature cocktails made from Tequila Don Julio, Red Bull, and Heineken Silver while enjoying the luxurious venue. The highlight of the night was the introduction of Tequila Don Julio Rosado, a reposado tequila aged for four months in Ruby Port wine casks, and Tequila Don Julio 1942, which provided the perfect fuel for a night of celebration under the stars.
ZENYARA estate, produced and programmed by CMG, boasts an aquatic wonderland, active man-made white sand beach, and infinity resort-style pool that wowed everyone in attendance. The estate also offers a golf course, ATV course, tennis, pickleball, basketball courts, state-of-the-art gym, and full spa facility. The luxurious main house structure surrounded by guest casitas was the cherry on top of an already perfect night.
Desert Dreams was a collaboration that undoubtedly stood out as one of the most buzzworthy events of Coachella Weekend 1. CMG continues to lead as an industry leader in producing impactful marketing that delivers results and out-of-the-box events year-round. With over twenty years of industry experience, they consistently deliver high-level experiences and solve brand challenges while building brand recognition.
If you missed Coachella Weekend 1, don’t worry! Desert Dreams will be back Coachella Weekend 2.
