Menswear brand, Death to Tennis debuted its Spring 2018 collection at New York Fashion Week: Men’s on Tuesday, July 11th, at Skylight Clarkson Sq.
As soon as you walked into the presentation, young male models covered the presentation floor in an unusual fashion, posing on pedestals wielding camera phones and selfie sticks. The overall vibe of the presentation instantly created a connection with the audience, as they too were latched on to their phones trying to get the best picture of the models and their selfie-taking skills – a meta moment indeed.
The models flexed their muscles, tightened their jaws, and shifted positions endlessly to get the perfect angle as they stared into a camera phone, or standing mirrors, which were sprinkled throughout the presentation.
Designers Vincent Oshin and William Watson were clearly toying with the idea of vanity as sport, in collaboration with New York artist Keith Mackie and his Mystical Peacock illustrated print.
Once you were able to digest all of the action and ‘peacocking,’ you’re able to see that the actual pieces from the contemporary menswear brand are surprisingly quite classic. From tracksuits and sweats, to t-shirts and shorts – all in relaxed fits and beautifully fine materials, each piece was perfectly understated with just enough personality to hold its own.
Overall, the Death to Tennis Spring 2018 presentation proved itself highly engaging. It’s always exciting to see an emerging brand unfold, and I can’t wait to see what else is in store for this thought-provoking brand, which definitely left its mark on NYFWM this season. To see more full looks from the presentation, visit their Instagram. Special thanks to AXE for the invite.
