Latin GRAMMY-winning singer and songwriter Nicky Jam announced his new single “Hasta El Amanecer” (Until Dawn).
Written by Nicky Jam and produced by Saga White Black, the song and music video will premiere in the early-morning hours of Friday, January 15, on NickyJamTV, his YouTube channel. He has prepared a special Thursday night filled with surprises for his followers, inviting them to join him with the hashtag #ConNickyHastaElAmanecer as they undertake different activities in real-time on social media.
It’s been a six-month wait for new music from his millions of fans, who helped him pick “Hasta El Amanecer” as his latest single. He recently began offering them previews of music from his forthcoming album Nicky JamPunto Siete, and “Hasta El Amanecer” was the clear first choice of his audience. In recent concerts, he’s begun performing the song. At his recent sold-out “Dímelo Papi” concert at the José Miguel Agrelot Coliseum in San Juan, Puerto Rico, he performed it with his daughter in attendance, as 18,000 attendees gave him an ovation. This Thursday night, countless fans will attend his “Hasta El Amanecer” event on his social media channels, as he interacts personally with followers and premieres his music video.
“Hasta El Amanecer” is Nicky Jam’s second single with Sony Music Latin, coming on the heels of his worldwide hit “El Perdón” (Forgiveness), which earned him his first Latin GRAMMY. His global profile is set to remain high with his new song, which is eagerly anticipated by his vast fan base.