New Beauty: Organic Skincare Brand LXMI Launches New Collection

On Thursday, Sept. 22, organic skincare brand LXMI launched its latest collection at MAIYET in Soho NYC.

The new LXMI (pronounced “lux-me” after the Hindu goddess of beauty and prosperity) collection includes Crème du Nil, a pore refining moisturize veil that is the perfect go-to daily moisturizer, as well as a Pure Nilotica Melt, for those dry-skin moments.

Both products contain LXMI’s signature Nilotica nuts, which are cold-pressed by women in Uganda in need of work. This means not only will this luminous duo have your skin glowing, but you can also make a social impact by using as well.

LXMI founder and socially-conscious entrepreneur, Leila Janah was inspired to launch her beauty line after a business trip to Uganda where she discovered a rare strain of African shea, which has a 25% higher concentration of healthy fatty acids than typical crops.

“I feel like we’re just now entering the early stages of truly high-end, natural skincare. In the same way we now know that an heirloom tomato that’s grown on the vine is totally different than a hothouse tomato that is not organic, that awareness has not yet reached beauty. We kind of think that ‘all-natural’ is the same, and I think it’s totally different. There’s a really different story we can tell around unique and pristine organic ingredients,” explained Janah during her launch event.

Nilotica African Shea Nuts (Source:

After hearing so much about the natural benefits of these products, as well as the impact they have on impoverished communities, I knew I had to try them out for myself. After my first use, I decided that the moisturizer and the pure melt pommade – which can also be used as a night mask – are nothing short of luxe. I applied right after my routine face wash, and my skin almost instantly glowed. As an added bonus to the natural glow and highlight (which I was obviously loving), I felt so protected and prepared to endure the harsh city grit the next morning.

                                                                          “The Melt” 

Both products from the collection are now available on QVC and Sephora.


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