The couple, Nash Grier and Taylor Giavasis have partnered up with Amazon on National Recycling Day to promote their sustainability mission with packaging and programs such as the Climate Pledge Friendly.
The couple dove straight into collaboration with Amazon without hesitation, with Grier becoming aware of his contributions to consumerism shortly after influencer fame came to him, saying, βPart of being an influencer is kind of being aware of what your consumers are, are consuming and what products they’re buying and how they’re getting them, and part of being a consumer is that as wellβ¦ But as an influencer, I feel like there’s an extra step of responsibility.β
Sustainability and recycling became paramount, shaping their daily lives. Former vegans, Grier and Giavasis deepened their commitment to conscientious consumption.
The two are now using their platform to shout out Amazonβs sustainable practicesβembracing recyclable boxes, shipping bags and the innovative βShips in Product Packingβ program, allowing items to ship in their original packaging and lowering the waste from online shopping.
Amazon has continues to expand their packaging, which cater to being 90% lighter than similar-sized boxes that were used previously. Since 2015, these changes have allowed Amazon to reduce the weight of packaging by 41% and avoided over 2 million metric tons of packaging globally.
Explore Grierβs TikTok video, delving into Amazon’s sustainability statistics and mission, here:
@nashgrier Have you noticed all the different types of packaging your @Amazon products are being shipped in? #ad They are constantly pushing the envelope (literally) & finding new ways to reduce packaging! Click the link in my bio to learn more about how to recycle each different type of Amazon packaging in your local community! #NationalRecyclingDay
Grier and Giavasis elaborate on integrating sustainability into their daily lives and instilling it in their two young children during the holidays. Refraining from wasteful gift wrap, they opt for environmentally friendly practices like crafting cardboard gingerbread houses with their kids.
In order to highlight products that meet sustainability standards and help preserve the natural world, Amazon also created the βClimate Pledge Friendly Program.” The couple’s top recommendations from the list include Honest diapers and wipes, alongside Tru Earth detergent strips.
Teaming up with Amazon, Grier and Giavasis aspire to amplify the message of Amazonβs sustainability efforts, underscoring the individual’s important role in making a positive impact.
For an in-depth video interview where Grier and Giavasis share their perspectives on sustainability, delve into Amazon’s initiatives, and provide practical tips for integrating eco-friendly practices into holiday traditions and gift-giving, click here.
Nash Grier and Taylor Giavasisβ Socials –Β
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