MS NOW Membership is out to bring you good news in a good way.
On a sunny September day in the Big Apple, the new platform launched with a breakfast event that served up a new way to get in your daily news information. Dan Harris, Mika Brzezinski, Jacob Soboroff, Antonia Hylton, Katy Tur, and Maya Eaglin were on hand for the gathering that started with meditation to wrap out with blissful conversations.
With a focus on mindfulness and wellness, the zen way helps navigate today’s nonstop news cycle with less triggering anxiety and coping with how to simply take it all in.
The MS NOW Membership was shaped by more than a year of research, including 18,000+ survey responses, one-on-one interviews, product testing and beta feedback. Insights were used to build around what audiences said they were missing from the news experience: greater context, access to trusted journalists and meaningful ways to participate.
The app is organized around five primary destinations: For You, Watch, Connect, Breathe and Explore as it brings together a 24/7 live television feed, exclusive programming, a curated Daily Briefing, twice-daily live conversations with MS NOW anchors and reporters, a moderated Member community, mindfulness offerings created with Calm and more.
(Courtesy Deitch Pham LLC)
The experience will continue to evolve as MS NOW listens to Members, learns what resonates and develops new programming and features ahead of the midterms.
(Courtesy Deitch Pham LLC)
Mindfulness programming adds to the perks with such segments as Never Worry Alone with Dan Harris: Each week, Dan Harris answers Members’ live questions about mindfulness, stress, and mental well-being while exploring practical ways to navigate today’s nonstop news landscape. There is also Dear Nedra with Nedra Glover Tawwab: Nedra Glover Tawwab answers Members’ questions about the intersection of relationships, family dynamics, and today’s social climate, offering practical advice rooted in empathy, communication, and healthy boundaries.
(Courtesy Deitch Pham LLC)
Membership is now offered with this programming and more here.
