Mercer Labs, Museum of Art and Technology is a cutting-edge space where innovation meets imagination, redefining art through the power of technology.
The newest exhibition Maestros and the Machines is a boundary-pushing experience that explores the timeless essence of art and its evolving relationship with technology and time. Visitors are encouraged to imagine how the genius of legendary figures like Mozart, Da Vinci, and Hokusai might manifest today, if empowered by the tools of our modern digital age. This exhibition goes beyond display—it’s a bold dialogue between past and future, fusing classical art with technology.
Note Marcato, Timbaland, Roy Nachum
Photo by:
Jason Lowrie/BFA.com
At its heart, Mercer Labs is more than a museum—it’s a creative engine. Every work exhibited is developed within its in-house studio, a laboratory of innovation led acclaimed artist Roy Nachum. This interdisciplinary space has previously collaborated with icons like Alicia Keys, the Tribeca Film Festival, and Dua Lipa, showcasing the commitment to pushing the boundaries of art across industries and disciplines.
Jason Lowrie/BFA.com
The exhibition poses a compelling question: What would the great masters create if they lived in an era of limitless digital possibilities? Through this lens, masterpieces that we are all familiar with are reimagined using immersive soundscapes, interactive installations, and advanced digital media. The entire viewing experience is transformed into something fluid, living, and constantly evolving.
“Art has always adapted, always transformed,” says Nachum. “With Maestros and the Machines, we explore how technology doesn’t replace creativity—it amplifies it, offering new dimensions and deeper stories.”
Jason Lowrie/BFA.com
Central to the experience is the collaboration with legendary music producer Timbaland who attended the opening night of the new exhibition. He was chosen to shape the exhibition’s sonic landscape through innovative sound design, alongside contributions from pioneers like Bang & Olufsen, USM, and Teenage Engineering. His creation weaves a multisensory environment where art, audio, and space seamlessly blend into one continuous, responsive experience.
Jason Lowrie/BFA.com
Several exhibits from the previous iteration remain on display, including The Beach Robot Performance, Cave Exhibit and Ball Pit while new exhibitions are spread across multiple floors, offering fresh experiences at every level. If you want to really take in each room, expect to spend at least two hours exploring.
