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Meet the Winner and Contestants of the Red Bull Batalla Miami Regional Qualifier (Part Two)

Read our interviews with contestants Jay_Co "El Leon" and Link One

by Catherina Gioino September 1, 2023
by Catherina Gioino September 1, 2023 0 comments
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Sixteen freestyle rappers battled it out in Miami this past weekend for the Red Bull Batalla Regional Qualifier, testing their quick wits and killer lines for a chance to make it to the world stage and take home the title of best freestyler in the Spanish rap world. 

In a bracket-style tournament, contestants from around the country showcased their word strengths in the world’s largest freestyle competition. Miami was the last of three Red Bull regional qualifiers– the other two occurring in Los Angeles in July and Houston in August– with the winners of each heading to the National Final in Dallas in November. 

The winner of the National Final not only will be named the best Spanish-speaking freestyler in the country, but will test their chops with top MCs in the Red Bull Batalla World Final, taking place in Bogotá, Colombia on December 2. 

Emcees for the competition were comprised of the following artists: JD, Link One, El Domi, Sourius, Jay_Co “El León”, Vnz, BAN2, AdonysX, Zeu, Knnon, Mike, Adonys, Freites, Crown, Levi, and VersoMC.

The competition opened with a competition of its own, with two Secret Walls teams fighting against the clock to create the best emcee-inspired painting, made up of artists Ruth Burotte Tamfee (@rutamfi) and Marlon Pruz (@marlonpruz) against @chnkfondue and @zoegen.

Following the paintings’ unveiling, co-hosts Racso White Lion and Sonja La Makina invited the 16 competitors onstage to face an empty 16-slotted bracket. Picking their names out of a hat, the MCs themselves were able to place when they would take the mic onstage– and who strategically they would go up against. 

Knnon competes during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Ian Witlen / Red Bull Content Pool

As if the actual rapping wasn’t gripping enough, this proved to be quite a jaw-dropping face-off no one could have predicted. With certain slots empty and certain heavyweights waiting for their names to be called, a bracket was decided: up first, Link One vs. Zeu; followed by AdonysX vs. Mike; Vnz vs. Sourius; Jay_Co “El Leon” vs. VersoMC; JD vs. Crown; Adonys vs. El Domi; Freites vs. Knnon; and Levi vs. BAN2. 

Freestyling in front of judges for the competition– and hip hop giants– MC Snow, Chester and Sara Socas, and with DJ Cesar providing the backdrop for the MCs, the following freestylers eked it out to make it to the quarter finals: Link One vs. AdonysX; Sourius vs. VersoMC; JD vs. Adonys; and Freites vs. BAN2. 

As the lines got wilder, so did the fans, and the special guest cameo from El Misionero hyped people up some more. Then it came down to the final four: AdonysX vs. Verso and Freites vs. JD. With the crowd reacting and with the judges often ruling a tie and forcing the contestants to go at it again, JD and AdonysX were left in the final two. 

In a thrilling back and forth held on the ramp of a literal halfpipe at Skatebird skate park, Venezuelan-born AdonysX came out victorious over JD and claimed his spot in the National Final, with last year’s Red Bull Batalla USA Champion OneR bringing out the Red Bull red, yellow and blue mic-shaped trophy. The Knockturnal caught up with Jay_Co “El Leon” and Link One before the Batalla to see what their creative process is like, and what it meant for them to be at the qualifier. Read our interviews with them below, read our other interviews with AdonysX, JD and Crown here, and check out more of our coverage of the Batalla here.

Jay_Co “El Leon”

Attendees during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Ian Witlen / Red Bull Content Pool

Yo soy dominicano, nací en República Dominicana. Empecé en esto del freestyle por allá, por el 2005, y en la Red Bull Battles empecé desde el 2006. Soy un rapero, hago rap, música de rap, colaborado con muchos raperos de Santo Domingo y de otros sitios, y me he destacado más por el área del Freestyle. Vivo en Estados Unidos hace cinco años, en el área de Nueva York, entre Bronx y Yonkers. Y he estado ahora ya hace cuatro años entrando en competencia de freestylers en Estados Unidos y más en la Red Bull Battles, que ahora está cogiendo auge aquí, en el área latino.

I am Dominican, I was born in the Dominican Republic. I started in freestyle back there, around 2005, and I started in Red Bull Battles since 2006. I’m a rapper, I do rap, rap music, I’ve collaborated with many rappers from Santo Domingo and other places, and I’ve stood out more for the freestyle area. I have lived in the United States for five years, in the New York area, between the Bronx and Yonkers. And I have been for four years now entering the freestylers competition in the United States and more in the Red Bull Battles, which is now gaining momentum here, in the Latino area.

Bueno, de hecho, tú sabes que en ese transcurso de tiempo yo he visto muchos MC que van, que vienen y de cierta manera yo siempre me he mantenido ahí o cerca del entorno de eso. Y realmente te puedo decir que me siento como en esos tiempos de que me daba emoción de conocer nuevos talentos, me daba emoción de encontrarme con los ya que conocía, porque al final lo que yo disfruto es improvisar, o sea, ver cómo las ideas se conectan, ver cómo la creatividad fluye y me siento super contento de ver cómo esto ha evolucionado, porque en realidad he trabajado mucho para que hoy los muchachos puedan hacer esto sin ningún tipo de prejuicio de la sociedad, como no era antes. Que antes había mucho prejuicio sobre esta disciplina. Que éramos delincuentes, son de la calle, usan drogas, cosas malas que no realmente era el objetivo de esta cultura, que era precisamente alejar los jóvenes, que es precisamente alejar a los jóvenes de las cosas malas de la calle, que le den otro giro a su vida y sepan que tú puedes hacer lo que te gusta de una manera disciplinada y que puedas sacarle provecho. Puede ser tu pasión y se puede convertir en tu trabajo.

Attendees during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Ian Witlen / Red Bull Content Pool

Well, in fact, you know that in that period of time I have seen many MCs that come and go and in a certain way I have always stayed there or close to the environment of that. And I can really tell you that I feel like in those times when I was excited to meet new talents, I was excited to meet the ones I already knew, because in the end what I enjoy is improvising, that is, seeing how ideas connected, see how creativity flows and I feel super happy to see how this has evolved, because in reality I have worked a lot so that today the boys can do this without any kind of prejudice from society, as it was not before; before there was a lot of prejudice about this discipline. That we were delinquents, they are from the street, they use drugs, bad things that was not really the objective of this culture, which was precisely to keep young people away, which is precisely to keep young people away from the bad things on the street, that they give it another turn to your life and know that you can do what you like in a disciplined way and that you can take advantage of it. It can be your passion and it can become your job.

Bueno, yo realmente no tengo nunca como una estrategia con respecto al freestyle, pero cuando me voy a enfrentar a personas que ya tienen mucha experiencia, yo trato de hacer lo mejor que yo pueda. Y como te digo, me emociona mucho siempre. Yo lo veo como un deporte, como si fuera una disciplina física que vamos a competir, pero sanamente. Y cuando me tocan personas, tengo que ser un poquito más cuidadoso, porque ya me conocen más, saben más de mi debilidad, saben más cosas de mí. Son los que tengo que darle más duro, como dices.

Well, I never really have such a strategy regarding freestyle, but when I’m going to face people who already have a lot of experience, I try to do the best I can. And as I tell you, it always excites me a lot. I see it as a sport, as if it were a physical discipline that we are going to compete in, but in a healthy way. And when people touch me, I have to be a little more careful, because they already know me better, they know more about my weakness, they know more about me. They are the ones I have to hit harder, as you say.

Mira, qué bueno que mencionas de esa parte, porque esos fueron batallas que son batallas escritas. Tiene diferencia con este

Host Racso White Lion performs during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Ian Witlen / Red Bull Content Pool

formato de Red Bull Batalla, porque esto es improvisando al momento. Si supiera la batalla escrita, yo me siento un poco más presionado que con el freestyle, porque es como que yo soy muy perfeccionista cuando estoy haciendo. Casi lo mío nunca me gusta realmente. Sí, realmente, quizás piensan que no, pero yo soy conmigo mismo demasiado exigente. Si tú veas la algo mío, voy a decir, Wow, tú estás crazy. Yo voy a estar como que, Me gustó, pero yo puedo hacer mejor, yo puedo hacer mejor, yo puedo hacer mejor. Esa es la batalla escrita sí me presiona un poco, porque esa gente son muy buenos, les quema a todos esos muchachos. Yo todo al final lo que trato es de siempre superarme yo mismo y aprender de cada persona con la que yo me enfrento en una batalla. Cada quien tiene algo que enseñarme, que eso yo le estaba diciendo a los muchachos, que nunca se limite a aprender nuevas cosas. Nunca crea que ya lo sabes todo ni que ya te vas mejor. Porque siempre hay un espacio para tú mejorar.

Look, it’s good that you mention that part, because those were battles that are written battles. It has a difference with this Red Bull Batalla format, because this is improvising at the moment. If I knew the written battle, I feel a little more pressured than with the freestyle, because it’s like I’m very perfectionist when I’m doing. I almost never really like my thing. Yes, really, maybe they think not, but I am too demanding with myself. If you see something of mine, I’m going to say, wow, you are crazy. I’m going to be like, I liked it, but I can do better, I can do better, I can do better. That is the written battle if it presses me a bit, because those people are very good, it burns all those guys. In the end, all I try is to always improve myself and learn from each person with whom I face in a battle. Everyone has something to teach me, that’s what I was telling the boys, never limit yourself to learning new things. Never think that you already know everything or that you are already better. Because there is always a space for you to improve.

Los fans, que se me estaba olvidando, que usualmente por el tiempo y a veces algunas cosas, yo no me detengo a leer mucho los comentarios de las batallas por un asunto de salud mental y emocional, porque es difícil que si te gustan los comentarios buenos, te van a afectar los negativos. O sea, no vas solo a coger lo bueno y después… Yo trato de un balance, pero valoro mucho cada opinión de cada fanático del freestyl, quiero que sepa que esto al final lo hacemos por ello, que cada ritmo, cada esfuerzo es para que ellos se lo disfruten. Y lo que les tengo que decir es que todavía queda mucho para rato batallando y que vengo más fuerte que nunca. Ya vengo a coger lo que es mío, lo que me toca desde hace mucho. Quiero mi pedazo. Vengo a ganar. Ganar. Ya esa es la palabra.

The fans, that I was forgetting, that usually due to time and sometimes some things, I don’t stop to read the comments of the battles a lot for a matter of mental and emotional health, because it is difficult if you like good comments , the negatives will affect you. I mean, you’re not just going to take the good stuff and then… I try to balance it, but I really value every opinion of every freestyle fan, I want them to know that we do this in the end for this reason, that every rhythm, every effort it’s for them to enjoy. And what I have to tell you is that there is still a lot left to fight for a while and that I come back stronger than ever. I have come to take what is mine, what has been my lot for a long time. I want my piece. I came to win. To win. That’s the word now.

Knnon competes during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Ian Witlen / Red Bull Content Pool

Bueno, para escribir yo tengo diferente proceso creativo. Hay veces que me llegan las ideas solas o como una melodía o un punch line. No escribo las canciones, sino que las voy componiendo en mi cabeza. Un ejemplo, ahora mismo me puede llegar una idea de una canción que yo estoy haciendo, yo la sigo haciendo en mi cabeza y me la aprendo hasta que la termino. Y para el freestyle, mi proceso creativo, básicamente yo le llamo saltar algo así. Yo ya estoy seguro que va a llegar, yo empiezo a rapear y ya. Como con la confianza de que yo sé que va a llegar, aunque yo no sepa qué voy a decir.

Well, to write I have a different creative process. There are times when ideas come to me alone or as a melody or a punch line. I don’t write the songs, but rather I compose them in my head. An example, right now I can get an idea of a song that I’m doing, I keep doing it in my head and I learn it until I finish it. And for the freestyle, my creative process, I basically call it jumping something like that. I am already sure that it will arrive, I start to rap and that’s it. Like with the confidence that I know it will arrive, even though I don’t know what I’m going to say.

Sí, porque ya lo he hecho muchas veces. Cuando tú vas a saltar, tú sabes que tú tienes un paracaídas, pero tu cerebro te va a dar miedo porque tú no naciste para volar, pero tú sabes que tienes un paracaídas, eso tú te vas a tirar. Así es que yo hago. Yo tengo el paracaídas, yo voy a hacer un show que a la gente le guste, gane o pierde, no importa. Entonces, así es mi proceso creativo. Da un poco de nervio, un poco de emoción al principio, pero yo voy a saltar, olvídate, yo voy a saltar. Olvídate, yo voy a saltar. Exacto. Yo voy a saltar.

Yes, because I have already done it many times. When you are going to jump, you know that you have a parachute, but your brain is going to scare you because you were not born to fly, but you know that you have a parachute, that is why you are going to jump. That’s how I do. I have the parachute, I’m going to do a show that people like, win or lose, it doesn’t matter. So, this is my creative process. It’s a little nervous, a little exciting at first, but I’m going to jump, forget it, I’m going to jump. Forget it, I’m going to jump. Exactly. I’m going to jump.

Muchísimo, porque yo al final soy un fanático de la música, sobre todo de la música rap y de hip hop en general. Hay muchísimos, aquí mismo hay muchísima gente. Mira, por ahí está Apache, por ahí está Sara Socas, por ahí con todito los muchachos. Está Link One. Son personas que yo las estoy viendo su trabajo desde hace mucho. En el circuito del Freestyle Internacional, tenemos Aczino, tenemos muchísimos. De México conozco mucho. Me gustaría trabajar con cada liga y cada persona de ese, de cada país, porque al final esto nos ha unido a personas que nacimos en lugares muy lejanos y nos tratamos como familia, ¿entiendes? Y eso al final es lo bonito de esto es que es una cultura que une un país, una raza y uno de todo, por encima de cómo tú seas o cómo tú vivas o todo eso. Siempre juicio eso. Yo estoy dispuesto a trabajar con cualquier persona que esté aportándole a eso.

A lot, because in the end I am a fan of music, especially rap music and hip hop in general. There are many, right here there are

Attendees during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Ian Witlen / Red Bull Content Pool

many people. Look, over there is Apache, over there is Sara Socas, over there with all the boys. There is Link One. They are people that I have been seeing their work for a long time. In the International Freestyle circuit, we have Aczino, we have many. I know a lot about Mexico. I would like to work with each league and each person from that, from each country, because in the end this has brought us together with people who were born in far away places and we treat each other like family, you know? And that in the end is the beauty of this is that it is a culture that unites a country, a race and one of everything, above how you are or how you live or all that. I always judge that. I am willing to work with anyone who is contributing to that.

Dejar la comparación entre los países y enfocarnos más en lo positivo. Yo pienso que a pesar de que se trata de una batalla, o sea, no es para decirnos cosas bonitas, no es para eso, pero manteniendo siempre un respeto, que es la parte fundamental de esto, de esta cultura de respeto, porque por eso se inventó, para que tú y yo no tengamos que recurrir a la violencia y podamos debatir cualquier cosa con una disciplina y ya demostrar quién es mejor. Tú sabes, yo pienso que si dejamos de comparar tanto que tu país, que mi país, que mi gente, que tu gente, creo que todavía puede crecer más, porque no vamos a querer ayudar más todavía. 

Leave the comparison between countries and focus more on the positive. I think that despite the fact that it is a battle, that is, it is not to say nice things to each other, it is not for that, but always maintaining respect, which is the fundamental part of this, of this culture of respect, because for that was invented, so that you and I do not have to resort to violence and we can discuss anything with discipline and already show who is better. You know, I think that if we stop comparing so much to your country, to my country, to my people, to your people, I think it can still grow more, because we are not going to want to help even more.

¿Cantas en la ducha? Do you sing in the shower? 

Cualquier cosa que me llegue. Es más, canto esta cosa que yo digo, ¿qué yo hago cantando esto? Empecé cantando en la ducha yo. 

Anything that comes to me. What’s more, I sing this thing and I say what am I doing singing this? I started singing in the shower myself.

Y yo me escuchaba y yo decía suena bien. Pero no sé, ¿sabe que una vez le dijeron? Los vecinos a mi mamá. Que ya me vieron por la televisión, que ya había agarrado la red. Me escuchaba. Sí, y que yo sabía que él iba a cantar, porque siempre lo escuchaba en la ducha.

AdonysX battles JD during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Ian Witlen / Red Bull Content Pool

And I listened to myself and I said it sounds good. But I don’t know, do you know what once they told me? The neighbors to my mom. That they already saw me on television, that I had already grabbed the network. He was listening to you. Yes, and that I knew that he was going to sing, because he always listened to him in the shower.

Lo amo, a mi contrincante, lo odio. No, mentira. A mi contrincante, que se cuiden, que esto es una batalla y ya ellos son mis amigos, los quiero mucho, pero ya esto no hay amigos aquí. Que vamos a competir sanamente, que den lo máximo de ellos, que yo voy a dar lo máximo de mí. A mis fans que sigan apoyándome, que de verdad que aunque yo no esté tan activo en las redes, yo siempre doy mi chequeadita y veo que están ahí, que les gusta y que vamos a seguir mejorando para que sigan disfrutando cada vez más. Y queremos que esto se haga cada vez más popular aquí, porque sabemos que hay mucho talento y que hay mucha gente que le gusta que quizás no sabe que se está trabajando mucho en eso, ¿sabe? Eso es, que se viene esperando y apoyando mucho.

I love him, my opponent, I hate him. No, lie. To my opponent, take care, this is a battle and they are now my friends, I love them very much, but there are no friends here anymore. That we are going to compete healthily, that they give their best, that I am going to give my best. To my fans who continue to support me, that even though I am not so active on the networks, I always give my little check and see that they are there, that they like it and that we are going to continue improving so that they continue to enjoy it more and more. And we want this to become more and more popular here, because we know that there is a lot of talent and that there are a lot of people who like it who may not know that a lot of work is being done on it, you know? That is, it has been expected and supported a lot.

Link One

Pues mira, yo vengo de un pueblo que se llama Caguas, Cagues en Puerto Rico es conocido como el centro y corazón de Puerto Rico. Soy el tercero de cuatro hermanos y soy el único artista. Las facetas de entrar al arte son por mi mamá y por mi papá. Empecé en el hip hop bien temprano, cuando tenía 13 años empecé haciendo breakdance, después pinte grafiti, después fue que empecé a rapiar y ahora terminé produciendo y llevo alrededor de más de 26 años practicando la cultura hip hop y siendo un militante en el desarrollo de lo que es el hip hop como cultura en Puerto Rico. Empecé con Red Bull en el 2006. Participé en el Nacional en Puerto Rico. Fui de 2007 a Venezuela, tuve la oportunidad de ganar la Mundial ahí. Pues participé hasta el 2009, que Red Bull cogió su MC y entonces pues empecé a participar como competidor ya cuando abrieron la clasificatoria de Miami en el 2021.

Well look, I come from a town called Cagues, Cagues in Puerto Rico is known as the center and heart of Puerto Rico. I am the third of four siblings and I am the only artist. The facets of entering art are because of my mom and my dad. I started hip hop very early, when I was 13 years old I started breakdancing, then I painted graffiti, then I started rapping and now I ended up producing and I have been practicing hip hop culture for more than 26 years and being an activist in its development of what hip hop is as a culture in Puerto Rico. I started with Red Bull in 2006. I participated in the National in Puerto Rico. I went to Venezuela in 2007, I had the opportunity to win the World Cup there. Well, I participated until 2009, when Red Bull took its MC and then I began to participate as a competitor when they opened the Miami qualifier in 2021.

Sí, con mucha gente, con Jay_Co, por ejemplo. También Chester, el de nuestra generación, que forma parte del jurado. Y es

JD competes during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Daniel Zuliani / Red Bull Content Pool

bien interesante verlo de nuevo aquí.

Yes, with a lot of people, with Jay_Co, for example. Also Chester, from our generation, who is part of the jury. And it’s very interesting to see it here again.

Sí, yo me siento súper bien porque, primero, casi todos los competidores de nuestra generación se quitaron. Y pues todo ello, ¿verdad? Uno cambia, uno crece y yo sé que hay situaciones en la vida que me voy a dejar, pero para mí, como esto es el primer amor todavía, verlo, por ejemplo, que fue con la persona que yo pude dejar mi nombre en la historia, practicándolo todavía, esto es muy reconfortante, porque tú te das cuenta que practicar el deporte del freestyle no tiene una edad, sino que la edad es quien te limita. Cuando tú piensas como yo voy, yo tengo 42 años, que es la edad que yo tengo real, que yo hago compitiendo con estos nenes, tú estás poniéndoles una edad al arte. El arte no tiene edad, el arte es libre. Yo siempre lo hago en referencia a los pintores. Yo voy a pintar un sitio y yo veo pintores que están menores que yo y veo pintores que son mayores que yo. Y está todo el mundo por la pintura. Y aquí está todo el mundo por el freestyle. Generacionalmente, creo que la edad no tiene absolutamente nada.

Yes, I feel super good because, first, almost all the competitors of our generation took off. And all this, right? One changes, one grows and I know that there are situations in life that I am going to leave, but for me, since this is still my first love, seeing it, for example, that it was with the person that I was able to leave my name in history, still practicing it, this is very comforting, because you realize that practicing the sport of freestyle does not have an age, but that age is what limits you. When you think about how I am going, I am 42 years old, which is the real age that I am, that I am competing with these children, you are putting an age on art. Art has no age, art is free. I always do it in reference to painters. I go to paint a place and I see painters who are younger than me and I see painters who are older than me. And everyone is there for painting. And here is everyone for the freestyle. Generationally, I think age means absolutely nothing.

Sí, es expresión. El rap llegó un momento donde donde yo no lo empecé para escribir canciones, yo no lo utilicé para expresarme yo mismo, yo lo utilicé como una herramienta de competición. Cuando ya entré a rapear fue porque ya vengo del breakdance, el breakdance era bien competitivo, el grafiti a principios de los 90 en Puerto Rico también era bien competitivo, porque siempre hay otros que lo practican, competencias, donde uno se enfrenta al. Yo soy bien competitivo, cuando llegué al freestyle, me interesó por eso, por esa parte de la competencia, de la confrontación, que ya bien vengo con eso del breakdance, y yo dije guao, fabuloso, porque a este me gusta más, pero no me tengo que tirar al piso y me sucio. Obviamente también es progresivo con lo que pasaba en Puerto Rico, que en Puerto Rico fue como el breakdance de principios de los 80 y 90 es quien domina la escena. En 90 a 2000 el breakdance está en su apogé y está haciendo como un switch de… Los eventos eran de breakdance, pero el spot donde se hacía era de grafitero y se llenaba de grafitero. Y después, ya para el 2005, más o menos, un poquito más para adelante, cuando ya Red Bull entra, que sale el primer concepto de Batalla de los Gallos, que obviamente se populariza lo que está pasando hoy con la empresa.

AdonysX poses with the winning trophy during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Daniel Zuliani / Red Bull Content Pool

Yes, it is expression. Rap came at a time where I didn’t start it to write songs, I didn’t use it to express myself, I used it as a competition tool. When I started rapping it was because I came from breakdancing, breakdancing was very competitive, graffiti in the early 90s in Puerto Rico was also very competitive, because there are always others that practice it, competitions, where one faces the self. Being very competitive, when I got to freestyle, I was interested because of that, because of that part of the competition, of the confrontation, that I already come well with that of breakdancing, and I said wow, fabulous, because I like this one more, but no I have to throw myself on the floor and get dirty. Obviously it is also progressive with what was happening in Puerto Rico, which in Puerto Rico was like the breakdancing of the early 80s and 90s is the one that dominates the scene. In the 90s to 2000 breakdancing is at its peak and is doing a switch from… The events were breakdancing, but the spot where it was done was graffiti and it was filled with graffiti. And then, around 2005, more or less, a little further on, when Red Bull came in, the first concept of the Batalla de los Gallos came out, which obviously popularized what is happening today with the company.

Sí, yo me siento bien orgulloso de lo que son las redes sociales países puertorriqueñas en lo que fue la creación del hip hop como cultura, no tanto en Puerto Rico, sino en Estados Unidos. Pero también soy bien, bien honesto con que esto no fue algo que solamente crearon los puertorriqueños. Obviamente, Puerto Rico coge una mayor participación en cuanto a lo que es promoción, porque eso es lo que le da. Pero en realidad, cuando tú buscas la situación sociopolítica de Nueva York en esos tiempos, era una gran comunidad de inmigrantes que fueron a buscar su sueño americano en Nueva York. Y culturalmente todo eso fue lo que creó el hip hop. Y yo creo que de todo eso, lo único que a mí no me gusta es que nosotros, siendo partícipes de crear esta gran cultura mundial, una cultura de cambio artística, la industria de los artistas puertorriqueños no los reconoce como tal. Ni participan ni apoyan para su desarrollo y su mantenimiento.

Yes, I feel very proud of what social networks are in the Puerto Rican countries in what was the creation of hip hop as a culture, not so much in Puerto Rico, but in the United States. But I am also very, very honest that this was not something that only Puerto Ricans created. Obviously, Puerto Rico takes a greater share in terms of what is promotion, because that is what it gives. But really, when you look at the sociopolitical situation in New York at that time, it was a large community of immigrants who went to find their American dream in New York. And culturally all of that was what created hip hop. And I think that out of all this, the only thing I don’t like is that we, being participants in creating this great world culture, a culture of artistic change, the industry of Puerto Rican artists does not recognize them as such. They neither participate nor support its development and maintenance.

Pues mira, yo en realidad, de lo que me fui fue de, obviamente, de lo que eran las competencias de Red Bull, porque era el único evento internacional que se estaba haciendo y que componía a todos estos países y todos estos artistas. Pero yo me mantuve en Puerto Rico. Yo desarrollé el hip hop en Puerto Rico. Ya en 2014, cuando no existía el concepto, y ya yo vi que había una cantidad de jóvenes que están practicando el arte del freestyle y no tenían dónde expresarlo y dónde hacerlo, pues yo dije ya esta responsabilidad es mía. Y ahí fue que nosotros empezamos. Obviamente, llega la tecnología como para el 2014, y entonces nosotros creamos el concepto y volvemos otra vez al ataque y rescatamos lo que es la escena de freestyle.

Well look, actually, what I left was, obviously, what the Red Bull competitions were, because it was the only international event

Apache performs during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Ian Witlen / Red Bull Content Pool

that was taking place and that made up all these countries and all these artists. But I stayed in Puerto Rico. I developed hip hop in Puerto Rico. Already in 2014, when the concept did not exist, and I already saw that there were a number of young people who are practicing the art of the freestyle and had nowhere to express it or where to do it, well I already said this responsibility is mine. And that’s where we started. Obviously, technology arrived like it was for 2014, and then we created the concept and we went back on the attack again and rescued what the freestyle scene is. 

Sí, es una empresa. Entonces hay que verlo culturalmente como una empresa y todos estos son muchachos jóvenes que lo están utilizando con alternativas, porque aparte de ganar la competencia y posiblemente ser el mejor, todos estos chamacos están aquí por un sueño. Están buscando una oportunidad y están conociendo gente nueva de diferentes generaciones de otros países que emocionalmente su vida va a cambiar. Pierdan o ganen, cuando ellos vayan para su casa, eso ya está en su recuerdo para siempre y conocieron gente nueva y eventualmente van a seguir porque la.

Yes, it is a company. So you have to look at it culturally as a company and these are all young guys who are using it with alternatives, because apart from winning the competition and possibly being the best, all these kids are here for a dream. They are looking for an opportunity and they are meeting new people from different generations from other countries who are going to change their lives emotionally. Lose or win, when they go home, that is already in their memory forever and they met new people and eventually they will continue.

Yo lo primero que digo es que perdiendo es que se gana. Porque si tú pones el freestyle como la vida, todos los errores que nosotros cometimos nos enseñaron a no hacerlo mal nada, ¿verdad? Cuando tú pierdes la primera batalla y tú entiendes que a lo mejor fue que no estuviste bien, que mentalmente no estabas concentrado, que el otro es muy bueno y te ganó, simple y sencillamente, no es que las jueces lo tengan contigo. Cuando tú aprendes a eliminar todo eso y solamente te disfrutas del momento y haces lo que tú haces, emocionalmente eso no te afecta y no llega a quedar en el término de como la pasaba mucho freestylers, que las plataformas sociales son bien crueles, los eventos son bien crueles, hasta ellos mismos son crueles con ellos mismos y optan por dejar el freestylers y se desmotivaron y ya a lo mejor ellos mismos se cortaron esas posibilidades de cosas que podían lograr.

The first thing I say is that losing is winning. Because if you look at the freestyle life, all the mistakes we made taught us not to do anything wrong, right? When you lose the first battle and you understand that maybe it was that you weren’t right, that you weren’t mentally focused, that the other is very good and he won you, simply and simply, it’s not that the judges have it with you. When you learn to eliminate all that and just enjoy the moment and do what you do, emotionally that doesn’t affect you and it doesn’t come to be in terms of what a lot of freestylers used to do, that social platforms are very cruel events. They are very cruel, even they themselves are cruel to themselves and they choose to leave the freestylers and they became demotivated and maybe they themselves cut off those possibilities of things that they could achieve.

Attendees during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Ian Witlen / Red Bull Content Pool

Eso es de uno, tú tienes que ir a hacer lo tuyo, pierda o gane, eso es solamente un momento, no estás perdiendo un riñón, el corazón, el cerebro. Es normal. Algo que pasó y ya. Como si me diera el refresco de otro. Mira, te pedí Coca-Cola, me trajiste pez y hasta bien, me lo devuelves. O sea, no es algo que emocionalmente lo tiene que afectar. Y esta nueva generación, pues muchos de ellos se han retirado por eso, por eso quiero dejarles claro que eso.

That’s for one, you have to go do your thing, win or lose, that’s just a moment, you’re not losing a kidney, your heart, your brain. It is normal. Something that happened and that’s it. As if he gave me someone else’s soda. Look, I asked you for Coca-Cola, you brought me fish and even well, you give it back to me. In other words, it is not something that emotionally has to affect him. And this new generation, well, many of them have withdrawn because of that, that’s why I want to make it clear to you that this.

El consejo es seguir. Lo mismo. Trabajar, tú sabes, tú tienes que trabajar, tienes que ganar, tienes que perder, tienes que participar, tienes que juntarte con lo que están haciendo, tienes que aportar, tienes que poner capital si no tienes capital, si no recompensas con tiempo, tienes que buscarte gente que te ayude, que no puede estar en un plano. Yo soy el artista, ustedes son mi empleado, no, todos somos juntos, ¿entiendes? Porque para nosotros proyectar lo que tú estás creando necesita un equipo de trabajo que es quien lo va a organizar para que se presente, no solamente eres tú.

The advice is to follow. The same. Work, you know, you have to work, you have to win, you have to lose, you have to participate, you have to join what they are doing, you have to contribute, you have to put up capital if you don’t have capital, if you don’t reward with time, you have to find people to help you, who cannot be on a plane. I am the artist, you are my employee, no, we are all together, do you understand? Because for us to project what you are creating needs teamwork that is the one who is going to organize it so that it is presented, it is not only you.

Mi proceso creativo es el arte. Yo me levanto, música, café, trabajo con muchos artistas y siempre estoy buscando quién está por ahí nuevo para aprender cosas y para mantenerme activo en el arte. Yo ya hace como unos 10 años, lo que es este formato que yo social que uno tiene que tener como persona, de conseguirte un trabajo normal, trabajar, pagar las cuentas, eso siempre lo vas a tener que hacer. 

My creative process is art. I get up, music, coffee, I work with many artists and I am always looking for who is out there new to learn things and to stay active in art. It’s been about 10 years for me, what is this social format that one has to have as a person, to get a normal job, work, pay the bills, you’ll always have to do that. 

Es porque es lo mismo, porque si yo tengo la misma deuda, tengo que pagar la casa igual, el agua, la luz, la compra, pero si

Sara Socas performs during Red Bull Batalla Miami Qualifiers at Skatebird in Miami, Florida on 26 of August, 2023 // Ian Witlen / Red Bull Content Pool

lo hago así, emocionalmente no estoy atado a nada. Entonces no estoy como que, pues estoy trabajando en una compañía aquí bregando con, qué sé yo, arte digital. Pero en verdad lo que quiero es estar en el estudio creando un jueguito para mobile games, que eso es en realidad lo que me dedico. 

It’s because it’s the same, because if I have the same debt, I have to pay the same for the house, the water, the electricity, the purchase, but if I do it like this, emotionally I’m not tied to anything. So I’m not like, well, I’m working in a company here dealing with, what do I know, digital art. But really, what I want is to be in the studio creating a little game for mobile games, which is really what I do. 

Para dar esto como descripción, yo soy un empresario puertorriqueño. Yo trabajo con lo que es el desarrollo de tecnología, de aplicaciones y creación de software. Llevo como cuatro años trabajando en este proyecto que se llama Link Bytes, que es una aplicación que es dedicada a los compositores modernos, donde tú puedes escribir, adquirir ritmos, aprender de propiedad intelectual. Es una herramienta que le va a ayudar a esta nueva generación, igual que otros proyectos que tengo. Entonces, eso, llevo como cuatro años trabajando. Tenemos una oficina en Caguás, con una casa bien chévere, con un estudio de grabación. Entonces, yo estos viajes los estoy haciendo para hacer networking, para que me los puedo llevar a Puerto Rico, hacer campamentos con ellos, trabajar obras musicales. Y entonces, hacerles intercambio, ¿verdad? Con los años que tengo de experiencia y toda la gente que he conocido que quiere visitar Puerto Rico y quiere crear, pues entonces a eso es que estamos. Como que ya es un organismo empresarial y ya todo ya cogió como que su forma. Como que yo estoy intentando darle una visión empresarial a lo que se hace de hip hop.

To give this as a description, I am a Puerto Rican businessman. I work with what is the development of technology, applications and software creation. I’ve been working on this project called Link Bytes for about four years, which is an application dedicated to modern composers, where you can write, acquire rhythms, learn about intellectual property. It is a tool that will help this new generation, just like other projects I have. So, that, I’ve been working for about four years. We have an office in Caguas, with a really cool house, with a recording studio. So, I am doing these trips to do networking, so that I can take them to Puerto Rico, do camps with them, work on musical works. And then, exchange them, right? With the years of experience I have and all the people I’ve met who want to visit Puerto Rico and want to create. Well then that’s where we are. It’s like it’s already a business organization and everything has already taken its shape. It’s like I’m trying to give a business vision to what hip hop is made of.

A mí me gustaría trabajar algo con KCO, que es un rapero español. Me gustaría trabajar algo con Gabilonia, que la conocí en el 2007. Aquí hay un montón de chamacos que tienen un montón de destrezas musicales que nadie sabe que existen. Yo quiero seguir trabajando con ellos, yo no quiero hacer más nada. Con todo, con todo. Me tiran, yo tengo donde quedarse, casa, piscina, comida.

I would like to work something with KCO, who is a Spanish rapper. I would like to work something with Gabilonia, I met her in 2007. There are a lot of kids here who have a lot of musical talents that nobody knows exist. I want to continue working with them, I don’t want to do anything else. With everything, with everything. They throw me away, I have a place to stay, a house, a pool, food.

¿Cantas en la ducha? Do you sing in the shower? 

Cuando soy yo. Yo canto todo el tiempo y discuto con mi mic también, rapiando, y ahí ya llega el momento que me canta para atrás.

When it’s me I sing all the time and argue with my mic too, rapping, and then the moment comes when he sings back to me.

APACHEChesterEl MisionerofreestyleMC SnowMiamiRacso White Lion and Sonja La Makinarapred bullRed Bull BatallaSara SocasSecret Walls
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Catherina Gioino

Catherina "Cat" Gioino is a native New Yorker, a huge movie buff and an amateur pizzaiolo. She currently works in transportation policy in New York, and previously was a breaking news reporter for the New York Daily News, and had stints at MSNBC, NY1, PBS and the Queens Gazette-- and was at The Knock since the beginning. When she's not biking around her hometown of Astoria or testing out the train system of another country, you can find her slinging wine and drinks at a friend's local bar.

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