Mascavii, a New Jersey based footwear brands, aims at luxury streetwear market.
The new footwear brand based out of New Jersey was founded by Allen Mascavii. His goal is to create a first urban luxury shoe brand. The high-top sneakers feature a variety of designs with optional custom detailing ranging from engravings being placed on the trademark rings of the shoes, to customary embossed snake skin exterior, high grade leather interior, and custom lace locks. The original models were designed and manufactured in NY at the Modern Vice factory. Footwear is priced at $200 and up.
Aside from aiming to rock the world of fashion, Mascavii is also hoping to shed light on the problem of drug addiction among New Jersey teenagers. Seeing the effect that drugs were having on the youth while working as an addictions counselor, he felt that the brand would be able to gain a platform that would catch people’s attention and help them understand how serious the issue is.
After hardships Allen experienced in his early life he went on to attend college at Rutgers University graduating with B.A. in communication. Allen would go on to work with troubled youth, learning how to help them overcome destructive behaviors through his experiences as an adolescent drug counselor. He would go on to write two books, Marry Your Dreams and The Gospel Game. After several years as a counselor he decided to pursue his dream of starting a footwear brand.
To shop go to www.mascavii.com
