The Arctic becomes Bolin’s playground in Moncler’s FW 17/18 campaign.
Liu Bolin is a Chinese artist that specializes in photographic self-portraits. His body transparency technique allows him to blend in with the surrounding area, fully immersing him in the spaces he occupies. Bolin is the master of the invisible and the impossible according to Moncler. The artist works to replay the surreal and give life to a fantasy using chameleon-like camouflage. Working closely with Annie Leibovitz, the photographer who has shot Moncler for the last six seasons, Bolin brings his skills into play in a new environment. In the campaign, the outline of Bolin’s body is immersed in an arctic reality, blending in with an icy wintery Nordic Landscape that resonates with Moncler’s brand backbone.
The campaign is set in Iceland, where there are tons of shades of gray, lead, Anthracite and blues. Using the surroundings, the artist places himself into the arctic setting, making himself practically invisible. Icebergs are staged as incredible sculptures alongside large fragments of crystallized snow. Moncler is highlighting the importance of adventure and challenge through the intimate dialogue with nature presented in Bolin’s work. The experimental narrative incorporates art, nature, technological research that all align with Moncler’s brand Mantra.