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Lipton Celebrates International Tea Day with a Bold New Chapter in Hoboken

A flavorful journey through tea blending, wellness, and culture—featuring Matt James and a behind-the-scenes look at America’s #1 tea brand.

by JaMir Robert May 23, 2025
by JaMir Robert May 23, 2025 0 comments
1.2K

On International Tea Day, Lipton—America’s #1 tea brand—invited select guests to its Hoboken headquarters for an immersive experience celebrating its bold new era. The exclusive event offered an inside look at the brand’s evolution and reaffirmed Lipton’s position not just as a household staple, but as a cultural mainstay with global roots and a renewed vision.

The atmosphere was both vibrant and grounded, a reflection of Lipton’s mission to blend tradition with innovation. Among the highlights of the day was an intimate appearance by special guest Matt James, known for his down-to-earth charisma and wholesome lifestyle. He mingled effortlessly with attendees, sharing how his mornings start with a comforting cup of tea—a daily ritual that grounds him in gratitude and intention.

Guests were also invited to roll up their sleeves and take part in a hands-on tea-blending experience. Surrounded by the aromatic profiles of classic and exotic tea leaves, we crafted our own custom blends, sipping, laughing, and connecting over our shared love for wellness and flavor. For me, the standout was a green tea rich in antioxidants—a subtle yet energizing reminder of how much nature offers when we take the time to appreciate it.

There was something deeply affirming about the event, especially in recognizing tea as a cultural and spiritual practice across continents—from China to Africa to India. I was raised by a mother who drinks tea religiously, and I left the event with a generous array of Lipton teas to gift her. Her joy was unmatched when I handed her the bountiful blend; it was a full-circle moment that reflected the true essence of sharing wellness and heritage through simple, intentional acts.

As Lipton continues to innovate while honoring its legacy, it’s clear the brand is more than just a label—it’s a lifestyle. This summer, you can bet I’ll be reaching for a peach iced tea, whether I’m at a picnic, hosting friends, or just enjoying a solo moment of calm.

Thank you, Lipton, for making a tea drinker—and a tea appreciator—out of me.

HobokenliptonMatt Jamestea
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JaMir Robert

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