With Super Bowl 50 less than a month away, buzz is building up. Earlier this week, Levi’s announced that the brand signed on to become an official partner of the Super Bowl 50 Host Committee.
Working alongside the Bay Area’s public officials and the NFL, the Committee handles the logistics and entertainment elements of the Super Bowl. The City Stage presented by Levi’s will showcase award winning live performers and interactive events for fans. So far Alicia Keys has been confirmed to perform.
Levi’s is excited for the collaboration:
“As a company born and raised in San Francisco, we’re excited to partner with the Super Bowl 50 Host Committee to bring this momentous event to our home turf,” said Chip Bergh, President & Chief Executive Officer of Levi Strauss & Co. “We’ve been dressing fans for game day for 50 years and expect Super Bowl 50 to be an epic highlight. We look forward to providing fans around the world and visitors to the Bay an unforgettable experience.”
In addition, Levi’s has created a limited edition Super Bowl 50 Collection. The collection will exclusively be sold in the Bay Area and will incorporate traditional Levi’s fabrics with athletic and NFL inspired marks. The collection consists of: Wool Varsity Jacket, Denim Satin Jacket, AFC Denim Satin Jacket, NFC Denim Satin Jacket, Western Shirt, Levi’s X New Era Leather Denim Cap and Levi’s® X New Era Wool Denim Cap.
“With Levi’s partnership, we’re thrilled to be able to work with a company that has such a deep connection to the Bay Area and its values of innovation and generosity of spirit, ” said Keith Bruce, CEO of the Super Bowl 50 Host Committee. “Together, we look forward to providing our Super Bowl City guests with unique, engaging experiences that are right in style with the milestone Super Bowl 50.”
In the coming weeks, Levi’s will announce the full performance schedule. Meanwhile, if you’re in the San Francisco area, stop by the Levi’s Flagship store to purchase the full Levi’s Super Bowl 50 Collection, beginning January 30th.
Check out the collection below.
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