LΓBEN has arrived stylishly and is taking the sunglasses market to new heights.
Sergio Farias has always been the maker of trends, and now the lavish style is brought to life with beautiful frames for all. During an intimate launch dinner at Cucina Alba in downtown New York City, guests took in the sights and toasted to the success of the newest name on the scene.
As described by Farias about the minted brand: “Leben Paris is a new luxury eyewear brand from the golden afterglow of 1991 St. Tropez, where charm was currency, and the night didn’t end until it was remembered.
(Courtesy LΓBEN)
Leben isn’t just a sunglass line. It’s a legacy-coded revival embodiment of Riviera mythology and modern provocation. Designed in America with meticulous detail, our frames are crafted for those who don’t just look, but are meant to be seen.
(Courtesy LΓBEN)
Our visual identity draws inspiration from Slim Aarons, whispered scandal, and the kind of myth-making only summer can birth. The current campaign captures this with cinematic stills that feel equal parts heirloom and hedonism.”
As champagne glasses were raised in the air at the party, the designer went on further to say how the idea came to him as a way to share inner visions within. It is all positive vibes that must be given to be received.
Each frame in the portfolio is meant to inspire and make you feel the joyful bliss of living your best life every single day. They are self-expression in the very best format. Everyone matters in the frames – everyone looks great and feels even better with a pair of LΓBEN on.
Innovative and comfortable, they will brighten your world in glory. Here is to the beauty of the day coming to you.
