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Jon Bon Jovi, Jesse Bongiovi and Hampton Water Bubbly Take Over Lower East Side Laundromat To Celebrate New Sparkling Rosé

by Vinesh Vora February 13, 2025
by Vinesh Vora February 13, 2025 0 comments
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Add sparkling rosé to the Bon Jovi family resume

Hampton Water has made its name known in the New York City community.  Outside of just representing one of the most popular weekend getaway locations in the summer for New Yorkers, it was famously started by Jesse Bongiovi and Jon Bon Jovi.  This delicious rosé brand has been one of the fastest growing wine brands in the U.S. and to keep their upward trajectory going, they have expanded their portfolio to include a brand new sparkling rosé.  And to celebrate this new launch, Hampton Water hosted guests at La La Laundry for an exclusive tasting and launch party event.  Because who said laundry day can’t be bubbly AND fun.

At the event. Both Jesse and Jon Bon Jovi attended to invite guests to try the delicious new sparkling rosé.  The father-son duo revamped the lower east side laundromat into a venue that guests could drink and dance at.  And to help guests get into the rosé spirit, Hampton Water invited infamous DJ, Austin Millz to play some of his upbeat house tunes.  Other notable guests included Lexi Wood, Jordan Taylor Braff, Rachel Hilbet, and Audrey Trullinger.  

And during his speech to kick off the party, Jesse Bongiovi said, “Life’s too short to take seriously, and we wanted to show that even laundry day can be a reason to celebrate…Hampton Water Bubbly is all about enjoying the little moments—whether you’re celebrating something big or just turning the ordinary into something special. Today is all about no fuss—just bubbles, music, and good times with great people.” 

Hampton Water Rosé has now launched and can be found in liquor stores near you.  And for more information on this rosé, you can visit their site here. 

austin millzhampton waterJesse Bongiovijon bon joviSparkling Rose
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Vinesh Vora

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