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Seventy, a family-run fashion house, embodies the European effortless style that Americans so often envy. Thankfully, the brand has landed stateside, launching their womenswear pre-fall 2019 collection last week at the Gramercy Park Hotel rooftop terrace for their U.S. debut.
Helmed by Creative Director Francesca Tegon, Seventy blends ready-to-wear practicality with couture sophistication. The Italian brand features original prints, expert tailoring, and timeless silhouettes, flaunting lusciously soft faux furs and seamed leather leggings as style staples.
The cohesive golden rust-hued leopard section of the pre-fall collection.
Standout pre-fall pieces included a grey and taupe wool glen plaid coat with a fringe bottom trim, and a rust down puffer vest with an attached scarf layered over a cornflower blue leopard printed tie-neck blouse and paired with brown checked menswear-inspired trousers for a truly chic ensemble.
The showstopping plaid coat.
The subtle piping details on various outfits– a crystal trim along the leg of a double-breasted windowpane plaid suit, a neon green interior seam of a chocolate floral wrap skirt– are what made the collection tastefully unique, a slight unexpected wink to tradition.
An animal-printed wool coat over a silk cream logomania blouse.
Currently, Seventy is primarily sold in boutiques, but their presence in New York weeks prior to Fashion Week indicates a shift to a larger market. As buyers and influencers alike mingled amongst well-dressed mannequins, Tegon and her team looked on– and perhaps upwards. We can only hope this is the first of many U.S. visits to expand their buzz-worthy brand.
To shop Seventy, visit http://www.seventy.it/en/
