American Express transformed the show floor of Fanatics Fest into a fan favorite moment in New York City this weekend.
The immersive, home-inspired sports experience gave attendees a chance to compete in interactive games inspired by Amex’s sports partnerships, while Card Members unlock exclusive access throughout Fanatics Fest weekend, with the opportunity to engage with athlete appearances and meet-and-greets.
Stopping by to add to the joy of the moment were stars Mikal Bridges, Cam Ward, Kristin Juszczyk, Cooper DeJean and more at the popular The American Express Home Game.
The space was replicated to look like a familiar house into a playful, interactive sports destination where fans can test their skills in mini versions of their favorite sports and compete in different home-inspired games, like kitchen golf, bedroom basketball, den hockey & soccer, garage slot cars and backyard football. Blissful moments were had by attendees who took part in the activation.
Eligible Card Members also enjoed perks around the Javits Center, including enrolling in an offer to earn a statement credit on qualifying purchases, reserved seating at the Main Stage and Center Stage, limited-edition merch available only at Fanatics Brands “The Kit Lab” and Real Vintage shops, dedicated Amex checkout lines at participating locations, and more.
