A free official pre-event for the iHeartRadio Fiesta Latina will feature live performances by Baby Rasta y Gringo, J. Quiles, Sofía Reyes, Grupo Treo and Los 5 at Bayfront Park Amphitheater.
iHeartMedia today announced the “iHeartRadio Fiesta Latina Pre-Party at La Villita Presented by Coors Light,” the official FREE pre-event for the iHeartRadio Fiesta Latina. iHeartRadio Fiesta Latina Pre-Party at La Villita Presented by Coors Light will feature live performances by Baby Rasta Y Gringo, J. Quiles, Sofia Reyes, Grupo Treo and Los 5 as well as live sets by iHeartRadio’s DJs and on-air personalities.
The free afternoon event will feature food trucks and sponsor activations. Coors Light, the presenting partner, will feature a Coors Light Beer Garden Igloo and an outdoor space with highboys where fans can purchase beer and enjoy great sightlines to the stage. Coors Light will utilize co-branded POS creative within various bars in Miami driving consumers to La Villita. Other partners include:
Amtrak:
Official Transportation
Amtrak has just the ticket at this year’s iHeartRadio Fiesta Latina Pre-Party at La Villita and will transport attendees virtually to the destination of their choice with their photo booth experience as well as offering exciting giveaways, and a place to relax and enjoy the show.
Creed:
Official Film
Warner Bros. a first time partner will share an exciting clip from the upcoming film Creed. This Thanksgiving a legacy is more than a name. Michael B. Jordan stars as the son of Apollo Creed and Sylvester Stallone returns as Rocky Balboa. Fans can grab their crew and check out the new movie Creed. In theaters everywhere this Thanksgiving.
Ford:
Official Auto
In addition to having a 2016 Ford Fusion on display, Ford will have a variety of interactive stations for fans to express their creativity, including the opportunity to customize their own headphones and smartphone cases and an oversized art canvas station where live murals will be created with the help of a local artist.
JCPenney:
Official Retailer
JCPenney’s activation will feature cellphone charging station lounges and a red carpet photo booth with the option for consumers to push their images socially to show off their #jcpstyle. In addition, consumers on-site will receive a JCPenney coupon to score the latest looks for the holiday season.
State Farm:
Official Insurance
State Farm wants to bring good neighbors together onsite at this year’s iHeartRadio Fiesta Latina Pre-Party at La Villita. Fans can visit the State Farm Neighborhood Hangout for a photo opportunity, cool giveaways, games, and much more.
Other partners include: Sprint (Telecommunications)
La Villita, Presented by Coors Light is the official daytime event for the iHeartRadio Fiesta Latina, which is taking the power of the hugely successful iHeartRadio Music Festival to Latin music fans with live performances by Jennifer Lopez, Don Omar, Marco Antonio Solís, Prince Royce, Natalia Jiménez, Wisin, Camila, Becky G, Fonseca, Voz de Mando and Pitbull. Tickets are on sale for the iHeartRadio Fiesta Latina – for more information about both events visit iheartradio.com/fiesta. The 2015 iHeartRadio Fiesta Latina will include a special TV re-broadcast on TELEMUNDO on November 15. The event will also broadcast live on iHeartMedia Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations across the U.S.
