Words like “traditional” and “conventional” are words rarely used to describe IGK. Launched earlier this year, the team of four stylists have taken the beauty world by storm and list Jared Leto and Robbie Williams alongside fashion houses like Lanvin and Marni as clients.
Founders Chase Kusero, Franck Izquierdo, Leo Izquierdo, and Aaron Grenia have teams in Los Angeles, New York, and Miami. They describe their work as, “Hairstyling for the Modern Generation.”
IGK launched their New Generation hair line on Thursday, November 10th at downtown’s Up& Down. Product names vary from Laid Back to Rich Rid to Smoke & Mirrors and depend on what city each is representing. My favorites include LA’s Rich Kid, NYC’s Broken Dreams, and Miami’s Down & Out. In addition to a cute photo booth, the team collaborated with Art of Your Mind to create custom spray painted tees for it’s guests. In attendance were Jenah Yamamoto and Courtney Trop.The collection ranges from heat styling tools to ombre color sprays. Not only does the line smell amazing, the collection is paraben and sulfate free along with being cruelty free and vegan. Good for both your hair and the environment? Check.
Check out the full range of IGK products here.
The event was sponsored by SVEDKA.
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