Watchmaker Frederique Constant and Brand Ambassador Gwyneth Paltrow Unveil New Horological Smartwatch in NYC. We stop by to check out the scene!
Gwyneth Paltrow has an addictively airy spirit. She is thoroughly modern but endlessly optimistic. She has a radiant energy of peaceful certainty. Her accomplishments are plentiful: a celebrated actress, a noted singer, an expert on lifestyle and raising a family amid a hectic work schedule. She is at once an idol as much as she is just another mom. But with her commitment to charity work, she has been working closely with watchmaker Frederique Constant and the namesake organization to build a future of health and education for youth as Global Charity Brand Ambassador.
In conjunction with Donorschoose.org, Frederique Constant contributes to education projects proposed by educators and parents alike. It’s an ambitious but sensible choice, especially for Gwyneth Paltrow, who prides herself on flexibility and adaptability. She’s even lead a exercising project through Frederique Constant prior to the event, Frederique Constant and Gwyneth Paltrow invited young students from the DonorsChoose.org program to attend a private fitness class along with celebrity fitness trainer, Tracy Anderson. The challenge showcased the activity tracker functions of the new FC Horological Smartwatch and raising money for an effort to get children and adults alike excited about health.
Beyond this, Frederique Constant as a watchmaker has also embraced the fitness effort with the launch of its Horological Smartwatch, designed with the active person in mind. These stunning timepieces (five new ladies models as well as five completely redesigned men’s versions) forgo the usual high-tech faces in exchange for subtle and elegant designs that Frederique Constant is known for. Using top quality materials and state of the art technology often designed in-house, the new Horological Smartwatches take timekeeping and health to a new level. Incorporating an iPhone or Android app, an otherwise automatic watch packs an extraordinary amount of features, including sleep monitor, time zone maintenance (never change the timepiece as you cross time zones), fitness goals (including an extraordinary Dynamic Coaching feature) and more. The devices do not have “screens” but use the optimized app and a highly adaptable watch dial to communicate information including for the first time, notifications from the device it is connected to. It was mesmerizing to see the watch “search for” the iPad by simply spinning its hands like a compass and vibrate in response to holds and presses on the elegant crown.
The party and event were huge successes in their own right, with DJ Amber Valentine spinning a sleek set with passed hors d’oeuvres and endless champagne making the rounds along with examples of the new Horological Smartwatches being tested by guests. Guests witnessed the exchange of $50,000 to DonorsChoose.org on behalf of Frederique Constant and Gwyneth give a speech on the meaning of the respective organizations. We’re looking forward to seeing where Gwyneth and FC might go next!
Check out the Horological Smartwatch at FederiqueConstant.com
