FILA’s latest New York pop up is a surprisingly edgy blast from the past!
FILA is back with a revamped version of its classic ‘Mindblower’ design. The launch of the vintage design was celebrated with the opening of FILA’s New York pop up. The Pop up showcases the latest design of footwear as well as a brand new collection of men and women’s apparel inspired by the ‘Mindblower’ design. The collection will include graphic tees, hoodies, jackets, shorts, pants, baseball caps and much more. For those unfamiliar with the original ‘Mindblower,’ it was released in 1995 and was notorious for its distorted logo and clunky shape.
Vice President of Heritage and Trend at FILA North America, Louis W. Colon III, says, “The Mindblower collection and pop-up allows us to expand on the success of the Heritage category, with apparel, accessory and footwear offerings that seamlessly balance past, present and future.” The Mindblower pop up will be FILA’s first pop up in New York in over 10 years. Don’t miss the uber Instagram worthy pop up which will be open from April 20th to May 3rd.
The FILA pop up launch party allowed guests an exclusive look inside the new collection. The night featured a step and repeat photo booth, complimentary food and drinks, a dance floor and sneak peek at the newest design.