FILA and Boxer Dusty Hernandez-Harrison Announce Partnership
FILA and Roc Nation Sports boxer Dusty Hernandez-Harrison announced today that they have entered into an endorsement agreement. FILA will serve as the official training and fight apparel of Hernandez-Harrison as he continues to dominate throughout training camps and ring appearances.
Hernandez-Harrison and his team will be decked out in FILA branded apparel and footwear exclusively, during fight week appearances for his showdown on Dec. 5 at Osceola Heritage Park in Kissimmee, Florida live on HBO Latino beginning at 9:45 p.m. ET/PT.
“We are very excited to welcome Dusty Hernandez-Harrison to the FILA family, an announcement that puts an exclamation point on a terrific year for the company,” said Jon Epstein, President of FILA North America.
Dusty Hernandez-Harrison made his professional debut as the youngest licensed professional fighter in the United States on June 11, 2011, just one month after his 17th birthday. Twenty-four straight victories followed before Hernandez-Harrison headlined Roc Nation Sports’ inaugural throne boxing event at The Theater at Madison Square.
“Dusty will add a new chapter to our lineage in the sport of boxing, welcoming the brand back into the ring for the first time in nearly two decades. A proven champion like Dusty is undoubtedly a special talent, who has risen from his start at such a young age, to the now reigning WBC Continental Americas Welterweight Champion. His record in the ring is impressive, but outside of the squared-circle he is an individual who is dedicated to his family and fans.”
“I am honored to join the FILA team ahead of my next ring appearance on Dec. 5,” said Hernandez-Harrison. “As I continue to embark on my pro boxing career, I am confident that FILA will provide me with the gear and support I need to get my job done in the gym and in the ring.”
“Roc Nation Sports is thrilled to be bringing an iconic footwear and apparel brand back to the sport of boxing with one of the sport’s undefeated rising stars, Dusty Hernandez-Harrison,” said Michael Yormark, President & Chief of Branding and Strategy for Roc Nation.
Since then, he’s continued his winning ways, scoring three more wins, including a first round knockout over James Wayka in his last fight on September 26.
He’s looking to keep that momentum going in a ten-round welterweight bout from the Osceola Heritage Park Exhibit Hall A in Kissimmee, Florida which will be televised live on HBO Latino beginning at December 5, 2015 9:45 p.m. ET/PT.
Hernandez-Harrison will be decked out in FILA gear during the fight’s official weigh-on on Friday, Dec. 4, the day before the fight.
