The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
EntertainmentFilmThe LatestVideo

Exclusive: Visionary Director X Talks Making ‘Superfly’ [Video]

by OJ Williams June 12, 2018
by OJ Williams June 12, 2018 0 comments
4.3K

Superfly follows a young career criminal Youngblood Priest who wants out of the Atlanta drug scene, but as he ramps up sales, one little slip up threatens to bring the whole operation down before he can make his exit.

We sat down with visionary director extraordinaire Director X, known for directing music videos for legendary artists such as Rihanna, Kanye West, Nicki Minaj, Drake & others. We talked collaborating with writer Alex Tse to reinvent the classic 1972 film.

The Knockturnal: Talk about working with Alex on the script and what was that collaborative process?

Director X: I mean the big thing for Alex and I starting this process was the story, getting the story down and how we’re going to approach it and really digging into the original film and saying alright “who, what, where, how, what are the things that have to happen for this to be Superfly?” So that was our starting point. So you see all those characters are back, all our important characters are there. The things that happened to them are very much like the things that happened in the original. It might not be exactly the same way, but if they died in the original they died in this one, spoiler alert. We had to combine some things together like the relationship, some things were difficult. So, “Alright is it better that we make him cheat on his two girlfriends and they don’t know about each other or is it better that we just make him have two girlfriends?” Right, so you saw the choice we made.

The Knockturnal: It was great, I think it worked well.

Director X: It’s a lot of fun, it just builds something else in there. I mean those kinda of choices had to be made. So that was really the big thing for Alex and I. Those were not easy, now that it’s done and it works, it’s like “oh yeah of course make them,” but at one point you’re like “Hey what if they’re all in a relationship together, what if they’re a throuple! Could that work?” And in that dynamic, who’s the classy one? Who’s the ghetto one? And that, you know, how do we now balance it out and all those questions. Why do we introduce new things. Like the snow patrol guys come out of the fact in the original the priest gets attacked by two junkies but I just had trouble believing that a big time Atlanta drug dealer would be anywhere that junkies could get their hands on him, so then that’s it. But he needs to have a conflict with people from the drug world which led us down to snow patrol, then what if they’re rival dealers and then that kept on snowballing into and what if they were all white and what if they’re really… All these new things came from that inspiration, but all our choices always began with the original film and then any changes we made were changes not just for the sake of changing or not because I personally, or Alex or anyone just felt like they wanted to change something cause they liked something better, it was always a question of “did we need to change this? Why do we need to change it? And what does that make it now?”

The Knockturnal: What was the hardest scene for you to put together, technically?

Director X: Technically the shootout in the apartment was a very intense, I think three days.

The Knockturnal: Lex said that was her favorite day

Director X: Yeah, it was a wild day. I mean these are not, these are not…scenes like that would normally take two weeks let alone three days to do it. And then what my one little thing that I’m happy about is that we give Freddy a funeral. In the original, they don’t even talk about it after he dies, but at least Freddy, Freddy had a proper, respectful friendship.

The Knockturnal: Talk about balancing the comedy, the action, and the drama all in one because it’s a great balance of all three

Director X: I mean the comedy really, some of it’s written in. The cops singing Ridin Dirty. Some of its adlibs, the stuff that Jason was doing really was great, like Jason’s adlibs, a lot of his lines that people laugh at are adlibs. So it’s a little bit of written a little bit of adlibs. I mean the action is the action, just it all, it all kind of flowed naturally.

The Knockturnal: Yeah it worked really well. That’s tough, as a director, I’m sure, to make that all gumbo. 

Director X: We didn’t walk into like “it gotta be funny and it’s gotta be this” we weren’t pushing on that, those things naturally evolved out of Alex’s writing and then our actors just having a good time on set and it became what it was meant to be.

The Knockturnal: How did all your other projects prepare you for this big feature?

Director X: I mean like shooting music videos is a very quick moving process, but it’s still all filmmaking. It’s all the same equipment, same crew, same rules, same everything. So after 20 years of moving so quickly in all kinds of situations, you know everything so varied that I’ve done, walking into a movie like this where we need to be done, you know, we green lit in November, we shot in January, we finished in March, and we’re out in June. So that kind of speed I felt my background as a filmmaker coming up in the music video and commercial side built for me a foundation that I could deal with all the different elements going on around me.

Directorr XDrakeNicki MinajRihannaSuperfly
0 comments 0 FacebookTwitterPinterestEmail
OJ Williams

previous post
The Yard’s Offices are invigorated by “Static Beauty”
next post
Exclusive: Trevor Jackson & Jason Mitchell Talk New Movie ‘Superfly’ [Video]

Related Posts

The Algemeiner Annual ‘J100’ Gala Honors Top Leaders

March 25, 2026

‘Bughouse’ Dives into Henry Darger’s Haunting World

March 25, 2026

‘Your Friends and Neighbors’ Stars Break Down Season...

March 25, 2026

Gabriel ‘Fluffy’ Iglesias Hosts Pocho Fino Tequila Launch...

March 25, 2026

Selva in Brickell Hosting DJ Sets During Miami...

March 24, 2026

LSPACE Lands in Miami Beach with First East...

March 23, 2026

Women of House Event Series Electrifies Big Apple

March 23, 2026

The Cinema Center Celebrates SXSW

March 23, 2026

Bayside Bliss in the Heart of Brickell

March 23, 2026

The Suite Spot’s ‘Her Suite Escape’ Spotlights Film...

March 22, 2026

Digital Cover No. 19

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

Inspired and energized by the powerhouses at this Inspired and energized by the powerhouses at this year’s @nywift Muse Awards. ✨

🔗: https://theknockturnal.com/nywift-muse-awards-serves-up-inspiration-at-annual-luncheon/

✍️: ElizaBeth Taylor

-
#NYWIFT #MuseAwards #WomenInFilm #WomenInMedia #NYWIFTMuseAwards
We attended a screening of The Pout-Pout Fish at t We attended a screening of The Pout-Pout Fish at the Aquarium of the Pacific in Los Angeles! 

-
#StayAfloat #ThePoutPoutFish #Film
Spotted a transformer by Wall Street! cc @complete Spotted a transformer by Wall Street! cc @completeplayground
We’re smoothing out the details! 🎤✨ @EuropeanWax j We’re smoothing out the details! 🎤✨ @EuropeanWax joined forces with the iconic @Bravoandy and @johnarthurhil on @SiriusXM for a deep dive into grooming, glow ups, and all things smooth.

🔗: https://theknockturnal.com/european-wax-center-smooths-it-out-with-andy-cohen-john-hill/

✍️: ElizaBeth Taylor

-
#EarWaxCenter #AndyCohen #JohnHill #SiriusXM #Bravo
The road to 2026 starts with a massive leap. ⚽️🔥 The road to 2026 starts with a massive leap. ⚽️🔥

We touched down in NYC for the exclusive listening event of “JUMP,” the official @CocaCola @FIFAWorldCup anthem.

From the stage to the speakers, the energy was unmatched as @JBalvin and @TravisBarker led a global sound that’s ready to take over the stands. 🎤

🔗: https://theknockturnal.com/coca-cola-2026-fifa-world-cup-anthem-listening-event-for-jump-in-nyc/

✍️: Nova Bajamonti

-
#CocaCola #CokePartner #FIFAWorldCup2026 #JBalvin #TravisBarker
Spotlight on @joysunday. 🌟 Talking all things DTF Spotlight on @joysunday. 🌟 Talking all things DTF St. Louis at the @hbo premiere in Los Angeles. 📸
Live from the @hbo red carpet! 🌟 Richard Jenkins b Live from the @hbo red carpet! 🌟 Richard Jenkins breaks down his latest project, DTF St. Louis, at the Los Angeles premiere. 📸
An evening at @giuliettanyc An evening at @giuliettanyc
The @kpopsmovie cast answers some #KPOP themes ‘Th The @kpopsmovie cast answers some #KPOP themes ‘This or That’ 💜✨

Watch K-POPS! - Out Now 🎉

#kpopsmovie #yvettenicolebrown #kevinwoo #kpopedit
Save the Date: March 6th. ✨ We’re hosting The Ico Save the Date: March 6th. ✨

We’re hosting The Icon Edit and you’re invited! To ensure your spot on the guest list, please register via the link below before we hit capacity.

👇 Register Your Guests Here or the link in bio:
https://forms.gle/B35AWCabr4xYQSHj6
Sunday Night Soccer has arrived in LA. 🌌 @LAGalax Sunday Night Soccer has arrived in LA. 🌌

@LAGalaxy provided the perfect backdrop for a night defined by fan passion and elite competition. With @SydneyLeroux on hand to ignite the crowd and @Continental_Tire fueling the experience, Carson was the epicenter of the soccer world this weekend.

🔗: https://theknockturnal.com/sunday-night-soccer-presented-by-continental-tire-kicks-off-in-carson-with-electric-fan-activation-and-hard-fought-galaxy-draw/

✍️: Sharafa Odusanya

-
#LAGalaxy #MLS #Carson #SoccerCulture #SundayNightSoccer
Tony the Tiger just got a flow upgrade. 🐯✨ @jidsv Tony the Tiger just got a flow upgrade. 🐯✨ @jidsv reimagining the frostedflakes jingle is the collab I didn’t know I needed.

🔗: https://theknockturnal.com/j-i-d-and-kelloggs-frosted-flakes-collaborate-to-reimagine-hey-tony-jingle/

✍️: Shruthe Yoagen

-
#Kellogs #JID #FrostedFlakes #TonytheTiger #Music
Another fabulous presentation by @aliceandolivia! Another fabulous presentation by @aliceandolivia! #nyfw @staceybendet
Backstage with @aliceandolivia and @sally_hansen d Backstage with @aliceandolivia and @sally_hansen designed by @misspopnails
Creativity as Power: J Bolin turned style into sys Creativity as Power: J Bolin turned style into system. Watch the full story of how fashion becomes infrastructure. 

Presented by Spectrum.

#webuiltthis #behindthebuild #blackbusiness #fashion #jbolin
Leadership as Impact: Romello and M.E. aren’t just Leadership as Impact: Romello and M.E. aren’t just running a business— they’re building a movement. Full interview on our site. 

Presented by Spectrum.

#webuiltthis #behindthebuild 
#blackbusiness #leadership #spectrum
@postmalone kicked off Super Bowl LX weekend in Sa @postmalone kicked off Super Bowl LX weekend in San Francisco with a Bud Light–backed concert 🎤🍺 Joined by special guests @tpain, @quavohuncho, and Dave Stamey, the high-energy set set the tone for the celebrations leading up to the big game 🏈✨

🔗: https://theknockturnal.com/bud-lights-post-malone-buddies-concert-rocked-super-bowl-lx/

✍️: Paul Chi

-
#SuperBowlLX #SuperBowl #PostMalone #BudLight
Shaquille O’Neal’s Fun House made its Bay Area deb Shaquille O’Neal’s Fun House made its Bay Area debut with non-stop energy, celebrity cameos, and festival-style thrills that rewrote the rulebook on Game Week parties. ⭐🎪

🔗: https://theknockturnal.com/big-energy-bigger-beats-shaqs-fun-house-takes-over-san-francisco/

✍️: Serena Khahera

-
#Shaq #ShaqsFunHouse #SF #BayArea #LiveEvent
Electric racing hits different⚡️ We spent the week Electric racing hits different⚡️
We spent the weekend in Miami with @jaguarracing for Formula E — from the garage to the grid to the podium. Follow our full recap from behind the scenes to race day, now live on Knockturnal!
Dominoes, dark rum, and deep roasts 🁢🥃☕️ @jimmybut Dominoes, dark rum, and deep roasts 🁢🥃☕️ @jimmybutler brought the Rum Room West to San Francisco with @bacardi and @bigfacecoffee, blending Caribbean rhythm 🌴, Bay Area energy 🌉, and a fan-favorite cocktail 🍹 into a culture-forward takeover that felt equal parts ritual and celebration ✨

🔗: https://theknockturnal.com/dominoes-dark-rum-and-deep-roasts-jimmy-butler-and-bacardi-took-the-rum-room-west/

✍️: Serena Khahera

-
#RumRoomWest #JimmyButler #BACARDI #BIGFACECoffee
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal | Developed by CI Design + Media

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch