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Fashion & BeautyFeaturedLifestyleThe LatestVideo

Exclusive: Vashtie Kola Reflects on Career & Talks Pine-Sol Shoe Collab [Video]

by Katherine Tinsley May 13, 2021
by Katherine Tinsley May 13, 2021 0 comment

Cultural icon Vashtie Kola has a new partnership with Pine-Sol through designing a limited edition shoe. The sneaker sales are intended to continue Pine Sol’s commitment to supporting Black female entrepreneurs. 

The shoe is available through the Pine-Store, their first-ever merchandise collaboration is available for purchase along with other must-haves. All of the proceeds made from the Pine Store will go towards digitalundivided, a nonprofit that leverages data, advocates for women of color, and has innovative programs to support women of color entrepreneurs and their communities.

Lauren Maillian, CEO of digitalundivided noted:

“digitalundivided and Pine-Sol’s ongoing partnership continues to highlight the genius of women of color entrepreneurs through creative collaborations…Teaming up with Vashtie on this exclusive collectible sneaker is an exciting way to drive support and awareness for our mission and programs that advance the future of entrepreneurship through diversity.” 

The Clorox Company
The Clorox Company

For Vashtie the Pine-Sol collaboration gave her an opportunity to utilize her creativity to help her community. Her inspiration for the shoe was inspired by her own connection to the brand and style. She was able to pay homage to the iconic Pine-Sol logo and her own past by pulling from her own grunge, skater, and sneakerhead trends of her teenage years.

Vashtie’s connection with Pine-Sol began at an early age. Her connection to the brand colors and iconic scent helped guide the design process. Vashtie herself is well known for her sneaker designs and most notably for being the first woman to design a pair of Jordans. While speaking with The Knockturnal she offered words of wisdom for young girls of color interested in entrepreneurship.

Vashtie x Pine-Sol merges street style and heritage all while giving back to the community.

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The Knockturnal
  • Home
  • Entertainment
    • Events Film The Kontenders Theater TV All
      Events

      A Lovely New York Night with Lillet Spritz

      August 18, 2022

      Events

      On the Scene: “Emily the Criminal” Special Screening

      August 16, 2022

      Entertainment

      “Never Have I Ever” Hosts Intimate Fan Event Prior To Celebrate The New…

      August 15, 2022

      Events

      Hamptons Magic with Cyndi Lauper at Northwell Health’s Annual Summer Fundraiser

      August 15, 2022

      Film

      Walker Scobell is the definition of teenage nerves and angst in ‘Secret Headquarters’

      August 17, 2022

      Film

      On the Scene: ‘The Territory’ Special Screening

      August 17, 2022

      Film

      On The Scene: World Premiere of ‘Great Wolf Pack’

      August 17, 2022

      Film

      Idris Elba And ‘Beast’ Cast Talk New Film Worth Sinking Your Teeth Into…

      August 17, 2022

      The Kontenders

      Exclusive: Interviews At The 37th Annual Film Independent Spirit Awards [video]

      March 15, 2022

      The Kontenders

      Knockturnalist: Top 20 Favorite Films of 2021

      January 9, 2022

      The Kontenders

      The Kontenders: Stepping behind the curtain of “Nightmare Alley”

      December 17, 2021

      The Kontenders

      The Kontendors: The Humanity behind the Refugee Crisis in “Flee”

      December 13, 2021

      Theater

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      July 27, 2022

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      ‘The Kite Runner’ Review: Broadways Newest Stage Adaptation Soars To New Heights!

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      July 25, 2022

      Theater

      Theater Review: ‘Disney’s Winnie the Pooh: The New Musical Stage Adaptation’

      July 18, 2022

      TV

      On the Scene: AMC and ALLBLK’s NYC Premiere Party for ‘Send Help’

      August 18, 2022

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      TV

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  • Music
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      August 15, 2022

      Entertainment

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      August 10, 2022

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