The health and wellness entrepreneur spoke exclusively with the Knockturnal on her latest partnership, business ventures, and being a mom during the pandemic.
From health and wellness to lifestyle and beauty, Hannah Bronfman has built up a portfolio of vasts partnerships. Now, Bronfman is taking part in oral healthcare by helping Pronamel launch “Pronamel Mineral Boost.” The product is said to take oral hygiene to a new level. Along with launching Mineral Boost, Bronfman recently curated a decor set with Lowe’s.
Bronfman spoke with the Knockturnal about the excitement behind her partnerships and becoming a Pronamel spokesperson.
The Knockturnal: When were you first approached by Pronamel to essentially launch Mineral Boost? And why were you
so excited about this?
Hannah Bronfman: Iβm trying to think of the beginning of when we first were approached by Pronamel. It must have been maybe just at the top of 2021. I was really excited to work with them because I have had a very long journey with my oral health. I ended up getting into an accident and I broke my teeth and I have just had a long dental journey. Through that journey, I really realized how important my oral health is to my overall wellness. I was really excited to partner with Pronamel for this new Mineral Boost product.
The Knockturnal: Youβve been a health and wellness and beauty entrepreneur and influencer for a while now. Have these initiatives and projects always been an interest of yours?
Hannah Bronfman: Yeah, absolutely. As someone who is an advocate for all things health, wellness, and mindfulness. I think itβs really important to tell stories that donβt necessarily get as much attention in mainstream media and I think that Pronamel and your oral health journey fall into that category. Iβve also gone through an infertility journey and shared that. I just like to give a voice to causes and issues that donβt necessarily get the most attention, but those incidents or those things that people are going through. Itβs nice to shed light on all the aspects of health and wellness, whether
small or big. Honestly, the things that are not so trendy. Iβm not really about quick fixes or anything like that, so talking about the real things that you can do to make a positive impact in your life are important to me.
The Knockturnal: Switching to your HBFIT brandβ how has it been launching that?
Hannah Bronfman: HBFIT has been around for almost six years now. Taking HBFIT from a concept, an idea, to a dot com was obviously a full-on experience as a founder. Now, recently, we launched our e-com[merce] and thatβs been really amazing because weβve been able to not only dabble in some product, but really just hone in on our customer experience, and how weβre talking to our consumer. Itβs been a whole new kind of learning experience, from being just a content site. Thatβs been really amazing and we have a bunch of products in the pipeline.
The Knockturnal: How is it balancing this heavy workload and being a new mom?
Hannah Bronfman: Honestly, time management is definitely something I am constantly working on. I have to say with COVID and everything moving to work- from home, itβs been much easier than I think it wouldβve been if life continued the way it was in 2019. So, for that, I feel very lucky and blessed. There are always things that donβt get done on the to-do list, and they just carry over to the next dayβs list.
The Knockturnal: Youβre also a DJ. Have you found time in this madness for music? Especially since the start of the pandemic.
Hannah Bronfman: Music is definitely something that is so ingrained in our household and our family and my family when I was growing up. I actually havenβt deejayed any live events since the start of the pandemic, and to be honest, I donβt really anticipate deejaying events. I just feel like now, as a mom, and having most of my work pivot to content, I donβt really see the need for it as much. But music is definitely always on in our house and weβre always discovering new artists. We definitely consider ourselves a musical family, whether we are or arenβt deejaying.
The Knockturnal: Youβve created so many products from Beautified to HBFIT. What has been your favorite endeavor so far?
Hannah Bronfman: My favorite endeavor? Thatβs a tough one. Iβve definitely really enjoyed all sorts of special partnerships that I get to work on, whether itβs with Pronamel or with New Face. But honestly what I think has been really exciting for me is getting to put out my own products. We put out a CBD bath bomb last June, and this past June we followed that up with a CBD body oil. Thatβs been really amazing: to R&D a product, get it to market, put out a campaign for it, and really just have people experience these products in their own home, and hearing our customer feedback has been very, very exhilarating.
The Knockturnal: Any future projects or endeavors along the way that you can reveal, other than Pronamel which we will all be looking out for?
Hannah Bronfman: We have a bunch of things in the works. Iβm not sure what Iβm at liberty to talk about at the moment. But you can expect a few exciting things coming in the next couple months.
