All Elite Wrestling collaborated with award-winning Director X for a great project. It is named “Boundless” and it showcases the talent of AEW.
What is interesting about the campaign, is how how the AEW talent’s personalities are utilized. The talent that are featured, is Nyla Rose, “Hangman” Adam Page, The Young Bucks, Miro, Cody Rhodes, Britt Baker, and more. Each clip of the featured talent are doing activities that match their persona. Part of this advertisement also aired on WWE’s Monday Night Raw earlier this week. Today, All Elite Wrestling released the full version of the campaign.
The reason for this campaign, is to show the world that All Elite Wrestling is here to stay. After the promotion was launched as an upstart, AEW became the alternative that professional wrestling fans wanted. AEW Dynamite has delivered in the ratings every week since their debut last year, so it is a perfect time for this campaign. Director X has filmed and produced over one hundred music videos. Many of the famous ones that includes “Hot in Herre” by Nelly, “Pon de Replay” by Rihanna, “Poppin’ Them Thangs” by G-unit, and “Yeah” by Usher. His most recent music video that he produced, is “34+35” by Ariana Grande. The music video received critical acclaim across the world as it has reached over 14 million viewers in over 24 hours.
With the buzz AEW has created since their launch along with the history of Director X is a great combo. Director X is here to talk about the campaign, who he would like to work with, and shooting Ariana Grande’s “34+35” in this exclusive interview!
