Two of LVRN/Interscope’s latest trailblazers, BRS Kash & North Ave Jax have teamed up to deliver the high-energy single “Rich & Famous” as a part of Rockstar Energy Drink’s Spotlight Studios activation. This national Rockstar Energy-curated music program champions new breaking artists by providing fans with a one-of-a-kind consumer experience including live concerts and a state-of-the-art interactive mobile music studio. Not only are we joined by both Kash & Jax to discuss their collaboration, they also highlight recent releases and what each currently has in store for fans. Not only do the two create great music together, they also share a genuine bond that lends itself to making an endless supply of hits. Both Kash & Jax have projects on the way, while Kash is contemplating dropping an EP next, Jax is in album mode working exclusively with JetsonMade for his upcoming project. Not only are both artists talented in their own right, they are both level-headed and showcase self-awareness that most artists their age lack, another trait that is sure to take both Kash & Jax far.
BRS Kash & North Aveย Jax
The Knockturnal: How do both of you feel being label mates on both LVRN and Interscope?
North Ave Jax:ย I think it’s cool. I like the fact that I could look to Kash as someone to go to for advice and just like to see how like everything plays out. You know, like coming in, I’ve only been here for like, almost a year, so it’s like I could ask Kash any question and he treat me like a little brother, you know? So it’s like, it’s love for real. It’s really love, you know what I’m saying? So it’s like I’m blessed to be in the position I’m in, especially having someone like him to look like look up to.
BRS Kash: Yeah. On my end it’s a, it’s a, it’s a good thing because Jaxย got that melodic flow, so it’s like we two different worlds, but we kind of do the same thing at the same time. Like going to Jax sessions and see how he work and sometimes he’ll come in, pop in on me and we do two totally different things, but at the end of the day come together as the same thing. And being at LVRN & Interscope is, like he said, it’s a blessing. A lot of folks pray to be in the position that we in,
The Knockturnal:Can you guys tell me about how this collaboration like came about? I know this was a Rockstar Energy activation, but break it down for me.
BRS Kash: It was just a power play. If one person eat, everybody eats. And me so far is like a rockstar vibe. Like I can get into that rockstar feeling, but I look, I look at Jax as a young rockstar.ย So I was like, I may as wellย bring Jax in to see what type of flavor he can bring to this song so we can really make it a song in not just something to give them. We wanted to make something good, so we was in the studio and I think we sat in the studio probably about eight hours that day trying to come up with this song. We went through producers, we kept going back and forth. Finally Tre Tracks came in he dropped the beat, it was like instant. It started to come to life and instantly after I laid the hook down, Jax came in, did his verse went crazy on the verse. Jax went so crazy on his verse that I had to go back and redo my verse.
The Knockturnal: Who would you want on the remix?
BRS Kash: Me personally, I would put Lil Uzi.
The Knockturnal: You two work so well together, you’ve got a beautiful relationship and the music you make sounds amazing. Are there gonna be any other collaborations on the way for you two?ย
BRS Kash: Oh yeah, definitely, definitely, definitely. So we were working on another song like probably like two weeks ago.ย I crashed Jax session and pulled up some beats. It’s actually a funny story. So he pull up a beat and I started recording and as I’m recording I’m looking for Jax. I call him and he say, โOh yeah, my bad bro I left, but I’ll be back.โ So the song that we was supposed to do, I end up finishing the whole song.
North Ave Jax:ย But at, at the same time, it’s just like at any point we’ll go into a session and we can make a song in an hour or two hours.
BRS KASH
The Knockturnal: How has life changed since the last time we spoke when the โThroat Babyโ remix featuring City Girls came out?
BRS Kash: Yeah, man. Life has changed a lot. You know, I’m doing a lot more of what I love doing, which is writing. So I’ve been doing a lot of those camps. Got a couple place placements. I did rockstar Energy Drink. I got the Madden theme song!
The Knockturnal:ย So what are you currently working on and do you have any new music on the way?
BRS Kash: Yeah, I got, I got a lot of new music on the way. I’ve been knocking out features and just basically building up my catalog. I’ve been in the studio trying to perfect my craft and, and give people what they want to hear. I definitely have a lot of new music on the way, 2023, we finna light the city up.
The Knockturnal:ย Do you have any other collaborations on the way that you are able to speak on right now?
BRS Kash: I got one on the way featuring Eli Derby. He’s on LVRN. it’s a pretty great record, I love that record, you know what I’m saying? It’s smooth. I just dropped, I just dropped a record called โReal Freakโ featuring Sally Sosa and that track is crazy!
The Knockturnal: How did you two link up?
BRS Kash: We actually linked up a couple times, but she hit me and was like, I got this track I want you on,ย don’t hold back on it, just talk your talk, Do what you do best. And then I heard it and then I was like, oh yeah, okay. This hat old trick Daddy and Trina mm-hmm. She flipped it!
The Knockturnal: What is your next release looking like?
BRS Kash:ย I envision a whole project. It’s gonna be a EP and you definitely gonna get a lot of visuals with it. I’m more so of like a, a visual person, so I like to see the videos come out with the song because it just it gives me that feeling of I’m living what I’m rapping.
North Ave Jax
The Knockturnal: How does it feel to experience this journey to stardom while maintaining and working with your day ones, like your childhood friend and music video director Kelly Butts-Spirito?
North Ave Jax:ย Well, I find it even more important than like, the average scenario because we’re like the first, group that’s trying to make Vermontย known and we’re trying to do it in a way where everyone’s a part of it. I don’t even wanna like, take credit or have anyone take credit for anything that’s happened. I just want it to be like imprinted in people’s minds and like let people know that like the team that we have together is dedicated to making it being able to be seen everywhere. Growing up in Vermont, I say this every time to everybody ,opportunity isn’t the same as it is everywhere else. Like Let’s say you’re a scout for a sports team, right? You’re not going to Vermont to find the best player, but at the same time though, we have the internet now andย there’s so many ways to share your media with the world, you know? Just as, as far as having like the team I’m working with together, it’s like t was, meant to be like everything played its part, like, it wasn’t like nothing was set up, it was organic as hell though, like super organic, none of it was cliche or set up. I feel like we’re just walking upstairs and it’s like the marathon.
The Knockturnal: Kelly gave me a little bit ofย background on you and your friend grouping from what it sounds like, you and the group of friends you had around you always had like this idea that while Vermont is your home, you were always meant for more, and you guys had this unified vision that you and your friends brought it to life.
North Ave Jax:ย Nah, for real, You just said was meant for more and like I knew like as a kid, like that something was gonna happen whether it was basketball or music or something. like I just had that feeling and like I feel like the people that are on the team that I’m working with now all had that feeling as well, you know Whether it it was sports or now it’s music.
The Knockturnal: Is it true that you discovered hip hop at your local library? Can you elaborate on that experience please?
North Ave Jax: Yeah, I was with my grandma and like, she took us to the bookstore, I guess that was the treat for us andย we were playing hide and seek instead of getting books and I walked into like the CD part and there was headphones and like little iPod touchesย and I just pressed the button and I put the headphones on and โLowโ by Flo Rida comes on, but when I heard that I was like what is this? And the thing is like, I would only listen to like rock music before that moment, but when I heard that I was like, nah, this is the greatest shit ever.ย
The Knockturnal: Was that a turning point for you and how did it impact your relationship with rap music?
North Ave Jax:ย I feel like, yeah I digested the culture of it and like, just like took it in, you know, like, cuz like after seeing that I just explored so much more and like I looked at way more, you know? That was probably like the beginning of me being curious about what else there was because I knew, that can’t be the best.
The Knockturnal: What was the first rap song you listened to where you felt inspired or motivated to rap?
North Ave Jax:ย Well, what really made me wanna start rapping for real was watching him Eight Mile and at the time I didn’t know Eminem was a real rapper.ย I wasn’t even supposed to watch the movie. And I searched him up after and then I watched, I listened to his music, I’d listened to like Jay-Z and stuff before, but it wasn’t like making me wanna be a rapper and then I searched up like the music that Eminem made and I was like, this is amazing.ย
The Knockturnal: Would you say you life has changed after taking that very first meeting with LVRN?
North Ave Jax: You know, I might, this might sound crazy, but like, I feel like I’m the same exact person. Even though all this stuff has happened, like I still feel the exact same. Like, I want way more now, obviously.
The Knockturnal: What has been the biggest change for you after signing with L V R N and Interscope?
North Ave Jax: I get to work on my craft every day in a good space with good people. And like, I live in a city that I have never lived in before. This whole experience is just, I feel like it’s God, trying to teach me how to grow upย and that’s kind of like what I feel like I’m going through right now and the stage I’m going through. That I kind of gotta like finish that stage. Maybe that’s what I gotta do is finish that stage before I go to the next stage of music.
The Knockturnal:ย Youโve got a lot of music out right now, are there any visuals on the way for LAZY?
North Ave Jax: Yeah I got the โGuns & Rosesโ video coming and Iโm actually gonna be selling merch at my show. So I got more visuals, still promoting LAZY, but currently working on a new project. An album with JetsonMade and this gonna be the project that changes everything
