The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
EntertainmentEventsThe Latest

Drink Like a Jedi: Coca-Cola’s Star Wars Collab Lets You Send Hologram Messages Across the Galaxy

by Lauren Goldenberg June 29, 2025
by Lauren Goldenberg June 29, 2025 0 comments
485

Forget sneaker drops — because this summer, the most ‘refreshing’ limited-edition flex might just be a can (or bottle) of Coke as the iconic soda has teamed up with Star Wars for their new “Refresh Your Galaxy” campaign. Could it be the most epic collab since Han Solo teamed up with Luke Skywalker to blow up the Death Star? Read on.

The campaign is more than just another cool promo — it’s storytelling that’ll have Star Wars fans literally thirsting to check out all 30 collectible designs featuring fan-favorite characters. It’s nostalgia you can sip, scan, collect, and send off across the galaxy, unlocking an innovative AR experience where fans can transform themselves into their own Princess Leia-inspired hologram… straight from their cell phones.

ANAHEIM, CA: (L-R) Becca Vodnoy and Islam ElDessouky attend the Coca-Cola x Star Wars Refresh Your Galaxy launch reveal event held at Galaxy’s Edge in Disneyland. Photo courtesy of Coca-Cola.

Drink It, Scan It, Jedi Your Vibe

Or, of course, you could go full-on Dark Side vibe as well. We won’t judge. Go old school with Yoda and Darth Vader, or be in the now and the new with modern warriors like The Mandalorian and Ahsoka Tano. Blast some positive vibes, drop some Jedi-level wisdom, give a shoutout to Obi-Wan Kenobi through this augmented reality hologram that feels like you’ve left fandom and are right in the Star Wars universe. Kind of like the immersive experience you find yourself in when visiting Galaxy’s Edge in Disneyland, which is also where the launch reveal event was held. 

ANAHEIM, CA: A guest attends the Coca-Cola x Star Wars Refresh Your Galaxy launch reveal event held at Galaxy’s Edge in Disneyland, along with R2-D2 and Chewbacca. Photo courtesy of Coca-Cola.

Star-Studded Launch Reveal Party = Star Wars Magic

Naturally, it was a star-studded affair to kick off the Coca-Cola Star Wars celebration. And some of the biggest stars in the galaxy flew in to make a special appearance and toast the new collab and special event, toasting with sips of Coca-Cola, of course. 

ANAHEIM, CA: Lauren Goldenberg attends the Coca-Cola x Star Wars Refresh Your Galaxy launch reveal event held at Galaxy’s Edge in Disneyland.

R2-D2 and Chewbacca were spotted snapping selfies with guests while others checked out the Cosplay station to dress up like their favorite characters. 

ANAHEIM, CA: The Coca-Cola x Star Wars Refresh Your Galaxy launch reveal event was held at Galaxy’s Edge in Disneyland. Photo courtesy: Coca-Cola

Islam ElDessouky, Global Vice President, Creative Strategy & Content at Coca-Cola, Chase  Abraham, Senior Director of Global Creative Strategy at Coca-Cola, and Becca Vodnoy, SVP of Corporate Alliances at Disney, were also on hand to chat and introduce the new campaign.

For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection,” said ElDessouky. “This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”

ANAHEIM, CA: The Coca-Cola x Star Wars Refresh Your Galaxy launch reveal event was held at Galaxy’s Edge in Disneyland. Photo courtesy: Coca-Cola

Star Wars stands for hope, stands for also connection, stands for making people believe and get uplifted,” he added. “We decided to go for it, and the rest is history, the rest is what you see today.”

ANAHEIM, CA: The Coca-Cola x Star Wars Refresh Your Galaxy launch reveal event held at Galaxy’s Edge in Disneyland. Photo courtesy: Coca-Cola

Of course, what we saw at the launch reveal is going to thrill all Star Wars fans, from those who have been there since the original in 1977 to little kids today watching today. And that is part of the magic that the new collab with Coca-Cola will bring: finding yet another way to enjoy the George Lucas-created universe and just immerse yourself completely in it.

It was really built out of being inspired by the characters and the story here at the parks,” added Vodnoy. “And when we went back, it was like okay, well let’s tell a story, it has to be for the fans, it has to be original for them.”

Coca-Cola x Disneyland Partnership Turns 70

The partnership between Coca‑Cola and Disneyland dates back to the very beginning — July 17, 1955, when Disneyland first opened its gates. Coca‑Cola was one of the original corporate sponsors. And the original Main Street Refreshment Corner? Still there. Still iconic. Still a hotspot for Instagrammers (okay, that part’s new for this century, but families did take photos there for seven decades now).

ANAHEIM, CA: Coca-Cola x Star Wars Refresh Your Galaxy launch reveal event held at Galaxy’s Edge in Disneyland. Photo courtesy: Coca-Cola

New Short Star Wars Film Unveiled

Who doesn’t love a new Star Wars flick? At the launch event, Coca‑Cola also unveiled a supercool short film set in a movie theater — celebrating the very place where Star Wars fandom first took root… and where the soft drink has also always been part of the experience. 

The spot quickly racked up millions of views and is full of obvious references, but especially fun easter eggs that superfans will enjoy. This isn’t by accident.

Only the most dedicated Star Wars fans were brought on to be involved in this project. Onstage, ElDessouky shared that potential team members were given a 10-question quiz before onboarding the project… You had to get at least seven of the answers right. And the questions weren’t easy if you’re just a casual fan who’s watched the films once or twice.

It’s another way that the team worked to ensure that they were putting out a fun campaign to reward fans.

ANAHEIM, CA: The Coca-Cola x Star Wars Refresh Your Galaxy launch reveal event held at Galaxy’s Edge in Disneyland. Photo courtesy: Coca-Cola

May The Info Be With You: All The Major Deets to Know About the Coca-Cola Star Wars Collab

Set to launch globally in July, the “Refresh Your Galaxy” campaign blasts off across North America, Europe, Japan, Latin America, and Asia-Pacific, with select designs only available at Disneyland in California, Walt Disney World in Florida, and Tokyo Disney Resort. 

ANAHEIM, CA: Guests attend the Coca-Cola x Star Wars Refresh Your Galaxy launch reveal event held at Galaxy’s Edge in Disneyland. Photo courtesy: Coca-Cola

The campaign will feature a variety of the most beloved Star Wars characters for fans to collect, including:

  • Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, K-2SO, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, General Grievous, and Emperor Palpatine
  • Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey, Grogu, and an Imperial Stormtrooper
  • There will also be character designs available only at Walt Disney World Resort in Lake Buena Vista, Florida, and Disneyland Resort in Anaheim, California: The Mandalorian and Grogu; First Order Stormtrooper; and Chewbacca. The Mandalorian and Grogu design will also be available at Tokyo Disney Resort vending machines.

Drink up, friends.

coca-colaDisneyDisney ParksDisneylandStar Wars
0 comments 0 FacebookTwitterPinterestEmail
Lauren Goldenberg

Lauren Goldenberg is an award-winning, Streamy-nominated writer, content creator and marketing exec in Silicon Valley. From working on GOSSIP GIRL, CHUCK and THE GOOD WIFE — to traveling around the globe covering art, culture, fashion, and luxury trends, she is always on the go. She also creates digital strategies for some of the biggest brands across tech, hospitality, luxury, finance, fashion, automotive and other verticals.

previous post
“Virgin”: An X-Ray of Lorde’s Sonic Arrival
next post
Wesley: An Off-Broadway Love Story That Soars Beyond Species

Related Posts

Apple TV+ Showcases Highest 2 Lowest Star in...

September 6, 2025

CARDI B, LEON THOMAS, GELO, WU-TANG CLAN &...

September 6, 2025

Slattery Gallery Premieres Exhibition of Gerard Byrne

September 5, 2025

Elizabeth Arden Unveils The Capsule Lab with Leslie...

September 5, 2025

NR- The Upper East Side’s Most Unique Cocktail...

September 5, 2025

DeWanda Wise Talks Starring in New Film ‘Love,...

September 4, 2025

A Match Made in the Kitchen – Tiafoe,...

September 4, 2025

In the Room Where It Happened – A...

September 4, 2025

The Exorcistic: A Wickedly Funny Rock Parody Possessing...

September 4, 2025

The Walking Dead: Daryl Dixon Season 3 Heads...

September 4, 2025

Digital Cover No. 19

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

PSA!!! We have another #knockgiveaway and this tim PSA!!! We have another #knockgiveaway and this time it’s for tickets to see LU KALA 💥

We’re giving away a pair of tickets to see her at Mercury Lounge in New York City on September 10th! Join us as we dance the night away to some of her top hits like Pretty Girl Era and Hotter Now 🎶

To enter hit the link 🔗 in our bio and fill out the form. Winners will be contacted through email! 

Hurry giveaway ends Sunday, September 7 @ 11:59 PM EST! 

📍MUST BE IN NEW YORK CITY
🎶 From EXO standout to solo powerhouse, @zkdlin 🎶 From EXO standout to solo powerhouse, @zkdlin brought charisma, control, and creativity to every second of his Shrine set.

Kai On Tour gave fans in LA a front-row seat to his evolution as an artist, and it was nothing short of iconic. 👏

🔗: https://theknockturnal.com/kai-on/

✍️: Emma Salehi

-

#KaiOnTour #KAI #KAIatTheShrine #KpopInLA #EXO #KpopSoloist #KpopConcert #KAI2025 #ShrineLA
🗞️ Extra, extra! Go inside the newsroom with 🗞️ Extra, extra! Go inside the newsroom with “The Paper” — the sharp new workplace comedy making headlines. 🖋️ We sat down with the cast + creators in an exclusive video interview to talk inspiration, improv, and bringing chaos to the copy desk. 🎬✨

📺 Watch the full interview now 

🔗: https://theknockturnal.com/the-paper-puts-a-newsroom-spin-on-classic-workplace-comedy/

✍️: Alyssa Threadgill

-

#ThePaper #VideoInterview #WorkplaceComedy #BehindTheScenes #IndieTV #ComedySeries #CastInterview #OnSet #TVTalk #MakingTheShow #WritersRoom #BTS #NewSeries
🎥✨ Austin Butler and the cast of Caught Steal 🎥✨ Austin Butler and the cast of Caught Stealing open up about stepping into this gritty new story, the challenges on set, and why this film is unlike anything they’ve done before.

Catch our exclusive video interview now!

🔗: https://theknockturnal.com/austin-butler-cast-talk-new-movie-caught-stealing-video/

✍️: OJ Williams

-
#AustinButler #CaughtStealing #MovieInterview #ExclusiveInterview #FilmFeature #BehindTheScenes #Hollywood #OnSet #NewMovies #EditorialContent #CastInterview
Vegas was just crowned the No. 1 nightlife spot in Vegas was just crowned the No. 1 nightlife spot in the world. We put our detective skills to work at @resortsworldlv to see if it lives up to the hype 🎰 🪩🥂💃🕺

Read the full review on our website ✍️ 

#lasvegas #resortsworld #hilton #sliving #zoox #zouk #stubbornseed #alle #nightlife #vegas #elderbrook
When French comfort food, @marthastewart48 hospita When French comfort food, @marthastewart48 hospitality, and @parisvegas combine you get @thebedfordbymarthastewart 🇫🇷🤤 Our recent trip to the legendary homemaker’s restaurant in Las Vegas had us positively stuffed.

Read the full review on our website ✍️ 

#lasvegas #marthastewart #thebedfordbymarthastewart #parislasvegas #frenchfood
@zkdlin performs ‘Mhmm’ at his solo tour #KaiO @zkdlin performs ‘Mhmm’ at his solo tour #KaiOn in Los Angeles ✨

Full Concert Review Coming Soon… ✍️

#Kai #Kpop #KpopConcert #Exo
@zkdlin performs ‘Rover’ 🚗⚠️ at #KaiOn @zkdlin performs ‘Rover’ 🚗⚠️ at #KaiOn in Los Angeles ✨ 

Full Concert Review Coming Soon… ✍️

#Kai #Kpop #KpopConcert #Exo
A @weareone.exo throwback from @zkdlin at his firs A @weareone.exo throwback from @zkdlin at his first ever solo tour, #KaiOn 🐺✨ This is ‘Growl’ 

Full Concert Review Coming Soon… ✍️

#Kai #Kpop #KpopConcert #Exo
🎶 Meet @hitgs_offcl — the K-Pop girl group ma 🎶 Meet @hitgs_offcl — the K-Pop girl group making waves at KCON 2025. In our exclusive, they open up about growth, music, and their U.S. debut story.

🔗: https://theknockturnal.com/hitgs/

✍️: Emma Salehi

-
#HITGS #KCON2025 #KPopGroup #RisingStars #KPopOnStage #KPopInTheUS #GlobalStage #KPopExclusive #MusicAndCulture #NextGenKPop
📍 Culture has a new home. Complex x ESPN’s fl 📍 Culture has a new home. Complex x ESPN’s flagship opening blended sport, sound, and style into an experience that set the tone for what comes next.

🔗: https://theknockturnal.com/complex-x-espn-flagship-grand-opening-a-night-of-style-sports-and-sounds/

✍️: Winnie Ren

-
#ComplexxESPN #FlagshipOpening #Complex #ESPN
🔥 Korean rock band @xdinaryheroes_official kick 🔥 Korean rock band @xdinaryheroes_official kicked off their LA show at the Hollywood Palladium with an electrifying performance of “Beautiful Life” 🎶✨

🌌 “The track’s soaring lyrics and layered sound made for the perfect introduction.” 🎸💥

Read the full article here 👉 https://theknockturnal.com/xdinary-heroes-los-angeles/

By @emmasalehi 

#XdinaryHeroes #BeautifulLife #KoreanRock #LiveMusic #HollywoodPalladium #KBand #RockOn #ConcertVibes
🎶🎤 Legends and rising stars took over Newark 🎶🎤 Legends and rising stars took over Newark for Rock the Bells 2025—Busta Rhymes, Redman, Scarface, Remy Ma, and more brought hip-hop’s past, present, and future to life. Hosted by Roxanne Shanté with DJ Kid Capri on the decks, this was a celebration you won’t forget! 🙌

🔗: https://theknockturnal.com/rock-the-bells-2025-celebrating-hip-hops-past-present-and-future/

✍️: Malachi Davis 

-
#RockTheBells2025 #HipHopFestival #BustaRhymes #Redman #Scarface #RemyMa #RoxanneShante #DJKidCapri #HipHopLegends #FestivalVibes #MusicFestival #HipHopCulture #NewarkEvents #UptownRecords #LiveMusic #HipHop
@jamieleecurtis , @lindsaylohan , and a whole new @jamieleecurtis , @lindsaylohan , and a whole new generation of chaos... 💜💚
“Freakier Friday” flips back into theaters August 16! 🔄

🔗: https://theknockturnal.com/disneys-freakier-friday-a-nostalgic-encore-with-a-modern-beat/

✍️: Jesse Kosierowski

-
#FreakyFriday #DisneyMovies #BodySwap #FamilyComedy #MovieNight #Nostalgia #JamieLeeCurtis #LindsayLohan #NowInTheaters #MovieMagic #Disney
Enter for a chance to WIN tickets to the hottest s Enter for a chance to WIN tickets to the hottest show of the summer at the Hollywood Bowl in LA on August 27! Get ready to dance the night away with the legendary Charlie Wilson, known for his timeless funk hits, the iconic Grammy magnet “Babyface,” and the smooth, soulful vibes of K-Ci Hailey. Don’t miss your chance to witness these music legends light up the stage—enter now and let the magic begin! 🌟🎶

🔗 Link in bio
📍MUST BE IN LOS ANGELES! 

#losangeles #hollywoodbowl #knockgiveaway
SomeTHING was in the air last week at the NY premi SomeTHING was in the air last week at the NY premiere and special screening of @wednesdaynetflix season 2! 🤍
We caught up with @tonytost, the visionary writer We caught up with @tonytost, the visionary writer and director behind ‘AMERICANA’, ahead of its theatrical release on August 15. 🎬🇺🇸

-
#AmericanaFilm #TonyTost #IndieFilm #FilmDirector #WriterDirector #CinemaLovers #IndieCinema #FilmCommunity
We attended a special screening of ‘AMERICANA’ We attended a special screening of ‘AMERICANA’ at @desertfivespotny, where indie cinema met intimate conversation. 👏👏

-
#IndieFilm #FilmScreening #NYCEvents #DesertFiveSpotNY #IndieCinema
Bad Bunny’s residency wasn’t just a concert — it was an experience. A love letter to Puerto Rico wrapped in lights, rhythms, and moments that made the whole arena feel like family. 🎶🌴🇵🇷

🔗: https://theknockturnal.com/i-was-there-bad-bunnys-residency-show-was-more-than-a-concert-it-was-a-love-letter-to-puerto-rico/

✍️: Abigail Amengual 

-
#yonomequieroirdeaqui  #badbunny #badbunnyresidency #badbunnypr #dtmf
Three days. Endless fan chants. Rows of K-beauty b Three days. Endless fan chants. Rows of K-beauty booths. Idol stages that made the entire arena feel like one heartbeat. KCON 2025 was a celebration of music, style, and the fandom that makes it all unforgettable. 🎶♥️

🔗: https://theknockturnal.com/kcon-festival/

✍️: Emma Salehi

-
#KCON2025 #KCONLA #KPop #Hallyu #KBeauty #FanChants #IdolStages #KPopConcert #KPopFandom #KoreanCulture #KPopStans #KCulture
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal | Developed by CI Design + Media

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch