Roxstar Entertainment, a leading Hollywood events and communications group, brought back its signature hospitality platform, the Cinema Center, to the Tribeca Festival.
Following successful activations at Sundance and SXSW, the Cinema Center pop-up returned for its third New York iteration during Tribeca Festival. In the meatpacking district, guests on June 7 gathered at Sirrah for the premiere party of “Tow.’
(Photo by Lu Chau)
Inspired by the true story of Amanda Ogle, played by Rose Byrne, an unhoused woman living in her blue 1991 Toyota Corolla as she seeks employment in Seattle. A towing company takes her car and demands exorbitant fees she can’t afford. Refusing to accept this injustice, she confronts the broken system to fight for her vehicle as well as her dignity. Director Stephanie Laing crafts a script about resilience through an authentic portrayal. The cast also includes Octavia Spencer, Dominic Sessa, and Demi Lovato.
At the party, guests enjoyed elevated hospitality, curated libations, and culinary surprises alongside industry networking and film celebration. Renewing sponsors in 2025 included official spirits partner Hendrick’s Gin, which showcased specialty cocktails made for the events using their portfolio of unusual gins crafted from eleven premium botanicals and famously infused with rose and cucumber, giving the spirit its uniquely balanced flavor, resulting in an exceptionally smooth, distinctive gin. Hendrick’s is an unusual gin created from eleven fine botanicals. The curious, yet marvelous, infusions of rose & cucumber imbue our spirit with its uniquely balanced flavor, resulting in an impeccably smooth, distinct gin.
(Photo by Lu Chau)
Featured cocktails included the classic “Hendrick’s Cucumber Lemonade” and the “Hendrick’s Unusual Negroni,” in addition to the “Hendrick’s Grand Cabaret Spritz Royale” and “Hendrick’s Oasium Fizz.” Hendrick’s Gin is imported by William Grant & Sons, Inc., an independent, family-owned distiller based in the United Kingdom, founded by William Grant in 1887.
“Cinema Center continues its mission of supporting independent storytelling and theatrical exhibition,” says David Manning, Executive Producer of the Cinema Center and Owner of Roxstar Entertainment.
