The launch of the new “Over the Moon” LEGO immersive experience, co-designed by Pharrell Williams and the LEGO Group, turned a lively corner of Los Angeles into an unforgettable cosmic playground.
Guests were thrilled about immersing themselves in a world of imagination and play, enjoying a vibrant atmosphere filled with music, refreshments, and hands-on activities. A special chat featuring acclaimed filmmaker Morgan Neville and Pharrell added a sprinkle of inspiration, as they shared insights into their creative journeys.
When entering the experience guests are allowed to build their own LEGO minifigures. With tons of options for hair, outfits, and even occupations, guests could craft mini versions of themselves that celebrated their unique styles. Attendees focused their time in creating the perfect version of their mini-selves in celebration of the film.
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The creation of ID tags enhanced the personal experience of the event, inviting participants to engage with Pharrell’s vision of self-expression through LEGO. This interactive feature allowed everyone to see themselves represented in a playful, LEGO-inspired way, deepening their connection to the creativity at the heart of the celebration. With options for various hairstyles and skin tones, each creation became truly unique. This hands-on activity added an extra layer of enjoyment, making guests feel even more immersed in the experience.
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Surrounding the creative zone, the space was filled with vibrant displays showcasing the new LEGO set inspired by “Over the Moon.” Attendees wandered through eye-catching installations that brought the film’s journey to life, soaking in the colorful details. A live DJ kept the energy high, with infectious beats that got everyone moving. As people walked through they were able to snap photos that perfectly captured the essence of Pharrell’s imaginative vision. The atmosphere buzzed with excitement, encouraging everyone to dive into the creativity all around them.
When Pharrell and director Morgan Neville arrived, they shared their inspiring stories about bringing Piece by Piece to life. Pharrell, full of gratitude, thanked everyone who helped make his vision a reality. The Virginia Beach native couldn’t hide his excitement, eager for guests to soak up the unique experience he had crafted.
Pharrell grasping the mic looking into the eyes of the present audience said, “I’m black in case you haven’t figured that out. But they said yes, they said yes. I’m not Batman and this is not a Harry Potter, you know…This is me. I’m from Virginia and they said yes.”
Spending an afternoon in the creative genius that is Pharrell and LEGO was pure magic. With hands-on activities, engaging conversations, and an overall vibe of joy, the event whisked guests away into the enchanting universe of “Over the Moon,” making it a truly memorable day filled with creativity and connection.
Interested in attending? Create an appointment that will have you ‘bricking’ with excitement:
https://over-the-moon-la.appointedd.com/
Located:
Hollywood #23 6400 Sunset Blvd
Los Angeles
CA 90028
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