AVYA, an Ayurvedic-inspired skincare brand from the minds of Deepika Vyas and Dr. Tanuj Nakra, recently launched 3 new products. As a skincare aficionado, I couldn’t wait to try out their new items. Over the last month, I tested out the newly developed Daily Milk Cleanser, Daily Detox Clay Mask, and Sheer Tinted Moisturizer SPF 40, along with their fan-favorite Anti-Aging Power Serum, Eye Bright Cream, and Night Moisturizer with Vitamin A. Read more to hear how the products worked and to learn more about the brand!
Seeking to “take traditional Ayurvedic ingredients and implement state-of-the-art technology to concentrate and boost their natural healing powers,” Vyas and Nakra say their brand is inspired by nature, and perfected by science. Ayurveda, meaning “the knowledge of life”, is an ancient Indian form of medicine that encourages “certain lifestyle interventions and natural therapies
to regain a balance between the body, mind, spirit, and the environment.” By combining these principles with their medical and pharmacy backgrounds, the co-founders have created a special connection of Eastern and Western medicine, and harnessed the unique powers of both, to deliver the highest-quality results.
As Avya means “First Rays of the Sun”, I thought it would be fitting to go through the products in the order I’ve been using them throughout the day.
First up, we have the Daily Milk Cleanser. It feels exactly like the name claims, like a creamy milk, and foams up ever so slightly when you massage it onto your skin. The scent of fresh blossoms fills the air, and the mild formula cleans and moisturizes your skin. It’s perfect for first thing in the morning, when you want to remove any residue of the previous night’s skincare, and leaves you with a fresh canvas.
After cleansing, I use the Anti-Aging Power Serum with Vitamin C, one of my favorite ingredients and my favorite product from Avya’s original line. This serum absorbs quickly into your skin and plumps and brightens it up for the day ahead. Vitamin C works great with SPF, so it’s a great ingredient to use in the morning when you can’t use harsher ingredients like retinol or chemical exfoliants, but still want to add something to improve your skin. I also add the Eye Bright Cream, which contains caffeine to brighten and refresh the eyes after a night’s rest, and leave you looking well-rested.
To protect my skin from the sun’s damaging UV rays, I apply their Sheer Tinted Moisturizer with SPF 40. This sunscreen / makeup hybrid feels soothing and lightweight on the skin without adding grease, which sunscreens high in SPF are notorious for. I would love to see Avya expand their shade range to fit the skintones of all consumers, especially since their brand inspiration comes from a part of the world where people have darker-toned skin!
When the evening hits and it’s time to wind down, I grab the Daily Milk Cleanser again after removing my makeup (you need something stronger to get off skin and eye makeup) and then apply their Daily Detox Clay Mask for 10 minutes. The scent of Camphor feels comforting and medicinal in a way that evokes childhood for me, and other ingredients like bentonite clay, salicylic acid, and zinc work to clear and deep cleanse your skin. After rinsing the mask off, I’ll apply their Night Moisturizer with Vitamin A, which contains a mild form of retinol and peptides to hydrate, improve fine lines, wrinkles, and hyperpigmentation.
I’ve been using this regimen for about a month now, and I look forward to using the products every evening and morning. The routine is calming and the aromatherapy feels like I’m pampering myself, and my skin definitely agrees with the products. Looking forward to continuing using AVYA’s new line and noticing even more brightening and firming effects on my skin!
