Vince Camuto and Global Brand Ambassador Ava Phillippe dazzled during the sweet Wonderbloom Haze Eau de Parfum launch party in New York on April 8.
The first flanker fragrance of the brand’s Wonderbloom EDP was celebrated during a dazzling soiree at Lavan 541, where invited guests immersed themselves in the ethereal world of Wonderbloom Haze.
(Courtesy Vince Camuto Fragrances)
Fragrance notes of Bergamot, White Peach, Orange Blossom Water mixed with Tiger Lily, Vanilla Orchid, Wild Freesia along with a base of Crystallized Ambrox®, Vanilla Caviar, Blonde Cedarwood, and Musk filled the room. Attendees enjoyed the fun party that showcased the incredible work of artist Skye Ferrante, who made brilliant wire portraits of guests. The enchanting event saw the likes of notable attendees including George Rich, Robin Mason, Clement Gavarry, Joris Pedrono, Courtney Halverson and Nneka Ibeabuchi along with others.
(Courtesy Vince Camuto Fragrances)
The latest addition to its celebrated fragrance portfolio, Wonderbloom Haze Eau de Parfum. A captivating evolution of the original Wonderbloom—which debuted to acclaim in April 2024—this new scent offers a richer, more indulgent interpretation, weaving together edible delights with warm woody and floral notes to create a scent that is both ethereal and empowering.
(Courtesy Vince Camuto Fragrances)
“It has been such a delight to be part of the Vince Camuto family and to represent this incredible fragrance collection,” said Phillippe. “This partnership has allowed me to embrace my individuality and femininity. I’m thrilled to continue this journey with Wonderbloom Haze and can’t wait for everyone to experience its magic.”
(Courtesy Vince Camuto Fragrances)
The campaign, a visual continuation of the Wonderbloom story, is brought to life by renowned photographer Shaniqwa Jarvis. Set in a mystical, dreamlike forest bathed in soft purple hues, the imagery perfectly encapsulates the scent’s ethereal beauty. Phillippe’s natural radiance and magnetic presence further amplify the fragrance’s essence of confidence and femininity.
(Courtesy Vince Camuto Fragrances)
“Wonderbloom Haze is a journey through a fragrant paradise,” says Firmenich Senior Perfumer Clément Gavarry, who crafted the scent. “With its splash of citruses, velvety florals, and rich amber warmth, this fragrance ushers in a new era of Wonderbloom magic—capturing the essence of an enchanting escape.”
