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Laurie Heifetz

Laurie Heifetz

LifestyleThe Latest

Tiktok is a Draw at Advertising Week!

by Laurie Heifetz November 17, 2022
written by Laurie Heifetz

Image of Ben Jeffries (left) & Sam Kimmel by Laurie Heifetz.

It was standing room only at the “Why Marketers are Winning Big on TikTok” talk at Advertising Week New York last month. The annual event was held at the sparkling, new Lower East Side venue, The Market Line. Ben Jeffries, the CEO of Influencer.com, and Sam Kimmel, of Strategic Global Creator Partnerships at TikTok,  participated in the “fireside chat.”

Remember the “As Seen on TV” product tag? Ben mentioned that “As Seen on TikTok” is very prevalent now. Sam said that 83% of the TikTok audience misses shopping in person. She described going to the mall with your mom, sister and best friend — “the community aspect of shopping — that went away during Covid.”

“TikTok became somewhat of a digital mall. You had the ability to discover random products. It almost felt like window shopping in the mall,'” she observed. She also said that the  community aspect included commenting and sending videos to friends and family. “The joy and engagement around shopping were recreated,” she stated.

Ben said that e-commerce was happening, but live shopping was the most prevalent. Sam offered that creators have been such a critical piece in driving shopping behavior on TikTok. One of three users have bought something because a creator recommended it, she told the audience. “A lot of that comes back to core principles of TikTok, that authenticity, because we’re not that filtered, polished aspirational content. People trust creators and don’t feel they’re being hard-sold to.”

“Creators, or influencers, were often thought of as a media tactic, and it was the last step of your campaign,” she continued. “Now the brands develop products with the creators.” A striking example is Addison Rae, who went on to have her own top-selling line at Sephora.

And what does the future hold? Sam stated, “Research shows that the creator economy is going to be valued at over $100 billion next year.”

Advertising Week Iconic Brand Mascot:
Image by Laurie Heifetz

Advertising Week Logo: Image by Laurie Heifetz

 

 

 

November 17, 2022 0 comments
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EventsFilmLifestyleSportsThe Latest

Celeb Travel: Some You Know & Others You’ve Never Heard of!

by Laurie Heifetz September 22, 2022
written by Laurie Heifetz

Are celebs just like you and me when it comes to pandemic travel?  We caught up with a few you may know — and others you may not have heard of — to hear their travel tales.

Jacques Torres, celebrity pastry chef

I went to Bandon, a city between Toulon and Marseilles in Provence for five weeks in 2021. I grew up there. It’s famous for wine. I went to the beach. I enjoy the south of France for wineries and tastings. I felt safe traveling because this is a house I own.

Photo Courtesy of Facebook

Ben Johns, pro-pickleball player

No international travel. We go all around the US for tournaments. We don’t vacation. We just play pickleball. Even in 2021, there were full crowds. In July of last year, I played pickleball in Hawaii. October 2021, Las Vegas. I did go to Ecuador, but not too recently. I own a pickleball vacation company called Pickleball Getaways.

NOTE: Johns and his business partner, pro-pickleball player, Dekel Bar, have led trips to destinations including Riviera Maya, Ecuador, the Dominican Republic and Richmond, British Columbia.

Photo Courtesy of Facebook

Collin Johns, pro-pickleball player

A lot of times the pickleball tournaments are in locations where there are vacations. The PPA Masters November 2021 in La Quinta, California was like a hotel. It’s a nice area — essentially like a vacation. I go on all of the same tours as Ben. In the height of Covid-19, they were shut down for a couple of months, and there were travel restrictions.

Photo by Laurie Heifetz

Jorge Rodriguez-Gerada, artist

I did a trip from Barcelona to New York. We were in lockdown in Barcelona in the middle of the pandemic when no one was flying — May of 2020. I did an homage piece next to the Queens Museum to a Latino doctor who passed away. That flight was bizarre. It was a huge plane with two passengers. There was no food in the airport. The reason  why the plane was larger was that it was used for cargo. It was filled with cars on the bottom floor!

 

Photo by Laurie Heifetz

Jet Tila, celebrity chef (“Food Network”)

I took my family to Hawaii in the height of Omicron, November/December of 2021. We were on the island of Oahu, which I love. We based ourselves at the Disney Resort, but we’d take day excursions. One callout excursion families need to know is Kamoauli, a 100-year old wooden canoe from Tonga staffed with teachers and native experts who tell the history. Basically, you’re whale watching, while they’re preparing native foods and teaching native history. It’s like a luau in a boat!

 

Photo by Laurie Heifetz

 

Photo by Pat Lambert

Deana Martin, singer-actor 

My trip to Toronto last year was fantastic! I had light drinks — “sippy-poos,” as my dad would say — on the plane because you didn’t have to have your mask on. I did a debut of the documentary, “Dean Martin, King of Cool,” and won the IItalian Contemporary Film Festival (ICFF) Excellence Award. It was one of those experiences where you go to this party and this press conference. We had excellent meals in Toronto.

Interviewed in NYC at: “Taste of the Upper West Side”; “Live with Kelly & Ryan”; “The Hug” statue unveiling for me2music.org’s “Monumental Moments” at Lincoln Center; CAMP’s flagship store Visit California media event; and Frank Sinatra’s birthday party at Patsy’s Italian Restaurant.

The interviews have been condensed and edited for clarity.

September 22, 2022 0 comments
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LifestyleThe Latest

Wouldn’t Exchange This Rooftop Experience for Anything!

by Laurie Heifetz July 21, 2022
written by Laurie Heifetz

Do you ever wish you could be whisked away on a fast, ferry ride to a rooftop lounge with magnificent, Manhattan and Hudson River views? Well, wish no more! The RoofTop at Exchange Place in Jersey City is just your place. The seven-minute NY Waterway ride from the Brookfield Ferry Terminal in lower Manhattan is followed by a quick walk to the spirited venue. The whole evening is an experience like no other!


I was greeted at the door and taken to the rooftop by elevator where another host welcomed me. I felt like I walked into a fun party with lots of different groups. The DJ was spinning lively pop, hip-hop and Top 40. The views of the Manhattan skyline and beyond were exquisite.  Seeing the Statue of Liberty was an added plus!


What about the food? The official word: “The menu is inspired by regional American cuisine with strong Mid-Atlantic-New Jersey roots, showcasing local farms and artisanal products.”


I had the tasty burger sliders, while a friend enjoyed the spicy tuna with ponzu sauce and a crispy wonton. The Tuscan kale Caesar salad with a black, garlic crouton is another tapas bite. For the grande finale, the cast-iron, chocolate-chip cookie served with spumoni bomba, rainbow sprinkles and a sparkler can’t be beat!

Check out the summer signature cocktails.  The green tea Long Island is made with vodka, gin, white rum, Amaro Nonino Quintessia, green tea lemonade and lemon simple syrup. The sexy Sicilian spritzer features Aperol, Prosecco and blood-orange soda. Mocktails are available on request.


What else sets the RoofTop at Exchange Place apart? The knowledgeable servers are among the friendliest I’ve ever met. The retractable roof and walls are made of glass, which is perfect for inclement weather. If you’re cold, you can warm up by the fire pit on the outside deck! Screen-printed wraps illustrating New York and New Jersey adorn the restroom doors.

An added bonus: on my ferry ride home, fabulous fireworks were going off next to the Colgate Clock.
I can’t wait to return to RoofTop at Exchange Place for another exciting escape!

View this post on Instagram

A post shared by Laurie Heifetz (@thetravelprose)

View this post on Instagram

A post shared by Laurie Heifetz (@thetravelprose)

Spicy Tuna: Photo Courtesy of RoofTop at Exchange Place

Sicilian Spritz: Photo by Laurie Heifetz

View from the Deck: Photo by Laurie Heifetz


Lead Photo and Instagram reels by Laurie Heifetz: @thetravelprose


rooftopxp.com
RoofTop at Exchange Place (located in Hyatt House, 1 Exchange Place, Jersey City, New Jersey
July 21, 2022 0 comments
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Fashion & BeautyLifestyleThe Latest

Valentine’s Day Gift Guide

by Laurie Heifetz February 9, 2022
written by Laurie Heifetz

Love is in the air! Gift the special people in your life on February 14 with unique Valentine’s Day gifts.

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February 9, 2022 0 comments
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Fashion & BeautyLifestyleThe Latest

Gift Guide: Laurie’s Favorite Finds

by Laurie Heifetz November 26, 2020
written by Laurie Heifetz
With the holidays right around the corner, we can’t wait to tell you about our favorite finds!
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November 26, 2020 0 comments
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Digital Cover No. 21

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In the Off-Broadway play ‘The Ask’, the deepest di In the Off-Broadway play ‘The Ask’, the deepest divide is not between left and right, but within the left itself.

The play brings together Greta (Golden Globe nominee Marilu Henner), a longtime ACLU donor on Manhattan’s Upper West Side, and Tanner (Emmy nominee Shannon Purser), the young representative sent to secure a substantial contribution. While initially united by progressive values, their conversation quickly exposes a widening generational and ideological rift.

Henner and Purser deliver performances that keep an ideological debate grounded in recognizable human emotion.

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An evening that brought two distinct culinary pers An evening that brought two distinct culinary perspectives into the same Midtown kitchen…

LOLITA welcomed the flavors of Baja California Sur to New York for a one-night culinary collaboration with Corazón Cabo Resort & Spa, bringing Chefs JC Colón and Eric de Maeyer together for a tasting experience complemented by agave-driven cocktail pairings from Beverage Director Marshall Minaya.

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The next era of Delta is taking flight with an ele The next era of Delta is taking flight with an elevated Delta One. ✈️ 

The sky welcomes a lavish world of wonder with a journey full of the very best in airline dining, hospitality and rest.

Available first on transoceanic Delta One routes departing Los Angeles International Airport this fall plans are for the specialty line to expand across the full global network in early 2027.

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Drawing on journal entries and memories from her l Drawing on journal entries and memories from her late twenties, IS THIS THE END? documents a period of change that Cutler was still trying to make sense of as she lived through it. 

The Knockturnal caught up with Chelsea to talk about writing her way through her twenties, coming to terms with getting older and figuring out what comes next.

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Grab your finest hat and call the horse and carria Grab your finest hat and call the horse and carriage! The women of #TheGildedAge are back for more.

Carrie Coon, Cynthia Nixon, and Sonja Warfield stopped by PaleyFest to share behind-the-scenes stories and tease what’s ahead in Season 4.

The cult favorite HBO series returns November 1.

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Who says LA doesn’t do theater?  Marisa Tomei, Ro Who says LA doesn’t do theater? 

Marisa Tomei, Rosanna Arquette, Lois Smith, Natasha Rothwell, Rob Morrow and a roster of film, television and theater performers gathered Tuesday night at The Wallis in Beverly Hills for THIS IS CRAZY!, a one-night-only benefit performance. 

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Movement, mindfulness, and making space for what m Movement, mindfulness, and making space for what matters. ✨

At the “This Is Crazy!” Benefit Performance and Party, presented by the National Alliance on Mental Illness, Cody Rigsby opened up about his personal mental health journey, the role of therapy, and how building a relationship with movement, maintaining a routine, and making time for loved ones can support overall well-being.

The evening brought together voices and advocates to spark meaningful conversations and remind us that we’re never alone.

#ThisIsCrazy #NAMI #MentalHealthAwareness #TheKnockturnal
Mental health, meaningful conversations, and a lit Mental health, meaningful conversations, and a little ’90s R&B. 🎶

At the “This Is Crazy!” Benefit Performance and Party, presented by the National Alliance on Mental Illness, Justin Sylvester opened up about the importance of prioritizing mental health and his personal relationship with therapy. He also brought a little nostalgia to the conversation, dishing on his favorite ’90s R&B hits.

Because taking care of yourself is always in style, and sometimes, the right soundtrack makes all the difference.

#ThisIsCrazy #NAMI #MentalHealthAwareness #TheKnockturnal
A night of impact, driven by a shared commitment t A night of impact, driven by a shared commitment to youth mental health.

@selenagomez hosted the 4th Annual Rare Impact Fund Benefit in Los Angeles, continuing the mission to expand access to mental health resources for young people worldwide.

Through its commitment to donate 1% of sales to the Rare Impact Fund, the organization supports the Fund’s work alongside 30 nonprofit partners across five continents, reaching more than 3.5 million young people each year.

Sharing a message of hope via Instagram, Gomez wrote, “I hope everyone who asks for help knows they’re never alone, and that there will always be someone there to listen, support them, and remind them they matter.”
Consider our expectations exceeded. Olivia Rodrig Consider our expectations exceeded.

Olivia Rodrigo and Chappell Roan have joined forces for a new remix of “Expectations,” from Rodrigo’s album You Seem Pretty Sad for a Girl So in Love. The release marks Roan’s first official collaboration and arrives alongside a music video, delivering the camp, spectacle, and pop magic we didn’t know we needed in one unforgettable visual moment.
Knock knock! It’s time for Cover to Cover: Revisit Knock knock! It’s time for Cover to Cover: Revisited.

We’re opening up The Knockturnal vault and stepping back onto the front page. We’re taking a look back at the icons, headliners, and tastemakers who have defined The Knockturnal cover history.

For the inaugural edition of this series, we just had to throw it back to the very beginning with our inaugural digital cover star from June 2017: Machine Gun Kelly.

Revisit the full cover story and iconic shoot at theknockturnal.com

Photos By: Rowan Daly
Styling By: Morgan Penny
At the New York Film Festival, The Only Living Pic At the New York Film Festival, The Only Living Pickpocket in New York stood out as a compelling exploration of New York City, changing times, and the lives of those society often overlooks. 

Through interviews with the director and cast, the film emerges as a heartfelt reminder of the importance of human connection, empathy, and understanding.

Read more at theknockturnal.com
If you were expecting a version of Eat, Pray, Love If you were expecting a version of Eat, Pray, Love, you’ll be in for a pleasant surprise with Love of Your Life.

The Knockturnal attended an exclusive screening with Amazon Prime in New York City for a closer look at the film, featuring some of the hottest talent in cinema today (hello, Margaret, Patrick, and Aaron!). Beyond its star-studded cast, the story invites audiences to reflect on their own experiences during COVID-19 and the lasting impact of the pandemic.

Love of Your Life is now playing in select theaters and will begin streaming globally on Prime Video October 14.

Read more at theknockturnal.com
The Man I Love’ made its New York premiere with th The Man I Love’ made its New York premiere with the cast and creative team in attendance, including actors Rami Malek, Luther Ford, and Tom Sturridge, as well as director and co-writer Ira Sachs.

The Knockturnal spoke with Sachs about bringing 1980s New York to the screen and telling a story shaped by the HIV/AIDS pandemic without losing sight of art, desire, and life.

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@verde_nyc New York celebrated its official openin @verde_nyc New York celebrated its official opening with a performance by @mojavegrey and a crowd ready to party. 

VERDE brings a full New York evening to one place with a modern Mediterranean menu to share beneath crystal chandeliers, curated cocktails at the bar and a DJ drawing a fashionable crowd onto the dance floor.

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In a city where time is one of our greatest luxuri In a city where time is one of our greatest luxuries, Quiet Lux founder and CEO Lizzy Livne invited us to slow down at The Quiet Reset, an intimate wellness event hosted at Moss New York, a new luxury wellness and social club.

The afternoon combined relaxation, self-care, and a fresh perspective on the value of our time. We love the energy of New York. However, living in a city that never sleeps often means constantly rushing from one commitment to another. As a result, finding time to slow down can feel like a luxury.

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The breakthrough performance that took Cannes and The breakthrough performance that took Cannes and NYFF by storm is nothing short of a revelation.

Cannes Grand Prix winner Minotaur recently made its US debut at the New York Film Festival. The Knockturnal sat down with breakout star, Iris Lebedeva after the premier to discuss this breakthrough role and her immersion in the work itself. 

Read more at theknockturnal.com

Talent: @iris_iv
Photographer: Mark de Paola @depaolapictures
Photo Assistants: @ssamdelavega and @isabellelawphotography
Producer: @sage_backstrom for dePAOLA Pictures
Location: @stregisnewyork
#shotonleica with support from @leicacamerausa
Wardrobe: @agreeg
Stylist: Margarita Kaplieva @self_producer
MUAH: @livental_irina
PR: @ogonagency
A Caribbean escape, redefined. The Knockturnal c A Caribbean escape, redefined. 

The Knockturnal checked in for a luxurious stay on the Caribbean coast at @donomalasterrenashotel
The world premiere of Ava DuVernay’s ’14th’ at New The world premiere of Ava DuVernay’s ’14th’ at New York Film Festival. Notable attendees included Gayle King, Katie Holmes, Fran Dresher, Robert Glasper, and three members of The Exonerated Five, along with documentary participants, Stacey Abrams, Ambassador Jeff Flake, Sherrilyn Ifill, Van Lathan, and Dr. David Blight.@thenyff @ava @netflix @liztaylorworld @dninh #14th #nyff #avaduvernay #netflix #constitution
Advertising Week New York 2026 once again took the Advertising Week New York 2026 once again took the spotlight and showcased innovative trends and inspirational moments.

Building a Bigger Canvas with John Legend was a highlight that played out before a full theater in Midtown.

In a conversation alongside A-Frame Brands executives, founder & CEO AriBloom and co-founder HillHarper, EGOT-winning artist Legend discussed balancing creative evolution, business, family, and purpose.

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