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Lauren Goldenberg

Lauren Goldenberg

Lauren Goldenberg is an award-winning, Streamy-nominated writer, content creator and marketing exec in Silicon Valley. From working on GOSSIP GIRL, CHUCK and THE GOOD WIFE — to traveling around the globe covering art, culture, fashion, and luxury trends, she is always on the go. She also creates digital strategies for some of the biggest brands across tech, hospitality, luxury, finance, fashion, automotive and other verticals.

Fashion & BeautyLifestyleThe Latest

Backstage Beauty Report: Tadashi Shoji’s Spring/Summer 2018

by Lauren Goldenberg September 12, 2017
written by Lauren Goldenberg

Malibu comes to NYFW this year at the Tadashi Shoji Spring/Summer 2018 runway show. We were on the scene with MAC Cosmetics, getting a first-hand look at the soft, sun-kissed, dreamy looks that esteemed makeup artist Pep Gay created for the show whose glamorous runway looks celebrated the enduring mystique of Southern California.

The effect is dramatic enough for the NYFW catwalk but so soft that it is even wearable on the streets of the city.

Inspired? We were too so we sat down with the famed makeup artist to get the beauty scoop on how to bring these looks into your own daily routine.

Let’s Start With Those Dramatic Eyes!

To keep the focus on the eyes and create a fresh look for summer, Pep Gay and the MAC Pro Team kept it boldly beautiful with soft washes of teal pigment dusting the eyelids. Blend at the crease to follow the shape of the eye, being careful not to leave any lines or creases. Apply the same color underneath the lash line and blend softly here as well. Inside the eye, use the high-definition Cyan pencil to really make the eyes pop before adding an olive and white gold pigmented highlighter in the inner corners of the eye. Try White Gold. Top it off with a coat of mascara on top and bottom lashes. Brows were brushed up and set into place with a clear brow set.

Backstage at NYFW Tadashi Shoji SS 2018

That Face:

Soft, pink, swoon-worthy blush was applied to keep the look fun and light and still very wearable on the street—even with so much color for the eyes. Naturally, to prep the face beforehand, the artists applied Face & Body Foundations as well as Studio Finish Concealer wherever needed. Loose powder was dusted onto the T-zones to keep the makeup set.

The Perfect Pout:

Clear lip gloss finishes the sweet look perfectly.

September 12, 2017 0 comments
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Events

On The Scene: McDonald’s & Bootsy Bellows Pool Party During Coachella

by Lauren Goldenberg April 29, 2017
written by Lauren Goldenberg

It was all food, folks and fun for the second weekend in a row at the fifth annual Coachella bash thrown by Sunset Boulevard hotspot Bootsy Bellows and McDonald’s.

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April 29, 2017 0 comments
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Fashion & BeautyThe Latest

The Lucky Lounge Presents: Desert Jam produced by BMF Media

by Lauren Goldenberg April 21, 2017
written by Lauren Goldenberg

It wasn’t just Lady Gaga headlining in the Palm Springs desert this weekend. Noah Cyrus, Miley’s little sister, totally slayed as she performed her megahit “Make Me (Cry)” and “Stay Together” at the Lucky Lounge Desert Jam, courtesy of the iconic Lucky Brand.

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April 21, 2017 0 comments
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Fashion & BeautyThe Latest

MTV Movie & TV Gifting Lounge by Secret Room Events

by Lauren Goldenberg April 11, 2017
written by Lauren Goldenberg

It truly is an honor being nominated—because along with the accolades come the glittering gifting suites.

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April 11, 2017 0 comments
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Fashion & BeautyThe Latest

Spa Week’s National Event Is Back!

by Lauren Goldenberg March 18, 2017
written by Lauren Goldenberg

Diamonds may be a girl’s best friend but a day at the spa will get a girl truly glowing! And now that the winter months are gone (well, in LA at least), now is the perfect time to get gorgeous for Spring!

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March 18, 2017 0 comments
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