Upcoming film Alita Battle Angel, directed by Robert Rodriguez and produced by James Cameron, has invited fans into its dystopian world for interactive family-friendly fun leading up to its February 14th release date.
The immersive experience brings the movie’s futuristic coming of age story to life, allowing visitors to play inside the world Alita created.
Set in the year 2563, Passport to Iron City is modeled off of the Alita movie set, with details provided by the production designers. Players begin their journey in the Kansas bar, offering refreshments and even in-world Berserko beer crafted by Inglewood brewery Three Weavers.
The Kansas bar offering boxed water, wine, and Berserko beer.
Teams are formed by employee game leaders, and the competition commences in the main marketplace arena. The Factory, an ominous surveillance government organization, explains in a robotic tone how the game is to be played: teams race to vie for credits by completing challenges within 40 minutes, and all points will be totaled on the scoreboard. Teams scatter to each of the eight stations, ranging from memory tests to an updated Rockband-esque recording studio. The family-oriented tasks are fun for all-ages, invoking a sense of camaraderie among teammates– and of course, some friendly competition. Actors at each station lead the challenges, fully in-character with their Alita alter egos. The game concludes with teams betting on digital racers at the Motorball Stadium to boost their leaderboard credits.
Teams visit stations within the marketplace.
The fast-paced Passport to Iron City no doubt incites excitement around the Alita premiere, yet is still a fun adventure on its own. The experience, co-conceived by Jon M. Gibson of creative production company iam8bit, has a striking seamlessness to it. Players inherently become intertwined with the staffed characters, and their acting is what elevates the game, ultimately reminding players what Alita truly is about: humanity.
Passport to Iron City opens in Los Angeles on January 23, New York on January 26, and Austin on January 29. Tickets are available at https://alitaexperience.com.
