Abercrombie & Fitch hosted a phenomenal one-day retail experience in New Orleans for Super Bowl LIX at The Chicory.
The success of its popular licensed collection with the National Football League was on full showcase and thousands of fans came out in The Big Easy to shop and collect from the wonderful line.
In addition to the open-to-the-public retail experience the brand also hosted an NFL player meet-and-greet while Abercrombie House held a private brunch for NFL wives and girlfriends of football players. The event was hosted by Allison Kuch and Taylor Rooks, and attendees included Ellie Thumann, Sydney Warner, Kit Keenan, Sixtine Rouyre, Francesca Mariano, and more.
(Courtesy Abercrombie & Fitch)
On a busy day, a special podcast also was hosted podcasts onsite, including “The Squeeze: by Tay and Taylor Lautner.”
Downstairs in the store offerings of exclusive Super Bowl merchandise flew off the shelves. Each piece which was crafted in an exquisite way and brought to shirts, jackets, sweatshirts, and dresses the spirit of the NFL mixed with a perfect highlight of Americana.
(Courtesy Abercrombie & Fitch)
“At Abercrombie, we’re all about creating moments of surprise and delight for our customers, and Abercrombie House captures that spirit perfectly,” Carey Collins Krug, Chief Marketing Officer at Abercrombie & Fitch Co., said. “Combining the energy of the game with our high-quality, vintage-inspired gear we’ve reimagined how fans can celebrate their favorite teams—on and off the field.”
Visitors were also invited to personalize items at a custom embroidery station and have the opportunity for a meet-and-greet with NFL stars Nick Chubb, running back for the Cleveland Browns, Fred Warner, linebacker for the San Francisco 49ers, and Drake Maye, quarterback for the New England Patriots.
Abercrombie’s licensing agreement with the NFL was extended in 2024 and includes a collection of more than 240 styles of high-quality tees, sweatshirts, knitwear, and outerwear featuring all 32 NFL teams. The full collection is available year-round in Abercrombie stores and online.
For more information, please visit www.abercrombie.com.
