One of music’s hottest nights of the year just wrapped up with one of music’s hottest after-parties of the year: UMG’s (Universal Music Group) 2026 After Party, presented by The Coca-Cola Company, with additional partners Johnnie Walker and Hydro Flask.
The 68th Annual GRAMMY Awards on February 1st led off the new month with iconic performances, awards, and “OMG” moments that will live on for lifetimes. From another Lady Gaga win to a gnarly performance from new and upcoming girl group Katseye that fired up the night, UMG artists took over the entire evening.
To celebrate, the group holds an annual event honoring its artists. From nominated to affiliated, everyone gathers for this invite-only event for an evening of music, connection, and celebration, with music blasting all night and appearances from musical icons.
From Shania Twain, Lola Young, Katseye, Suki Waterhouse, J Balvin, Paris Jackson, Moneybagg Yo, Noah Kahan, and Martha Stewart to Coco Jones, BENEE, Charlie Crockett, FLO, Tucker Wetmore, Kelly Osbourne, Jack Osbourne, Sharon Osbourne, Stephen Sanchez, and Yo Gotti, the guest list reinforced the After Party’s status as a defining capstone to music’s biggest weekend. The celebration also highlighted the exclusive soft beverage partner of UMG GRAMMY Weekend, The Coca-Cola Company, which activated through an immersive open-bar lounge presented by its record label.
From head-in-the-clouds décor inside the beloved NYA Studios venue to aura-reading photo booths, the night was filled with music and fun at every turn. As the exclusive spirits partner of UMG GRAMMY Weekend, Diageo powered all After Party bars with its premium liquor portfolio, featuring custom Johnnie Walker Black Label specialty cocktails. A special menu was available for attendees to enjoy throughout the night. Guests were also invited to toast with the weekend’s signature serve, the Go Go Highball, created in collaboration with Sabrina Carpenter, an iconic nominee of the evening.
Hydro Flask joined in on the fun with a branded engraving station, where guests received complimentary, customized Hydro Flask products.
The 68th GRAMMY Awards were widely celebrated and toasted through Johnnie Walker pours and Hydro Flask clinks. Until next year, when we can celebrate the diversity and power of music all over again.
Credit Courtesy: BFA for Universal Music Group
