This Lunar New Year, Don Julio 1942 tequila is horsing around in style with Siegelman Stable and Ross Butler.
The limited Tequila Don Julio 1942 Year of the Horse Edition bottle showcases a striking custom design that fuses the traditional Mexican ikat rebozo pattern with the powerful symbolism of the Chinese Zodiac horse. Inside, it holds the same luxuriously smooth tequila crafted from 100% Blue Weber Agave. In honor of the upcoming Lunar New Year, Tequila Don Julio 1942 celebrates bold, untethered spirits through unique collaborations inspired by the zodiac. This special edition release coincides with an exclusive capsule collection in partnership with Siegelman Stable and a campaign featuring Asian-American actor Ross Butler, bridging cultural heritage with contemporary style.
The Tequila Don Julio x Siegelman Stable Year of the Horse capsule collection, designed by Max Siegelman—a fellow Year of the Horse visionary—features a coach’s jacket, short-sleeve tee, and signature hat. Available for a limited time at SiegelmanStable.com, 10% of net proceeds will support The Asian American Foundation (TAAF), underscoring the brand’s commitment to community and cultural celebration.
Guests at the launch event were invited to enjoy Lunar-inspired cocktails featuring the luxurious Tequila Don Julio 1942, while trying on and styling the full collection, with Siegelman staff proudly decked out in vibrant red ensembles. The evening culminated in a mesmerizing lion dance by Liondance NYC, honoring Lunar New Year traditions and wishing all attendees good health and prosperity for the year ahead.
The festivities continue with a two-day immersive experience, offering patrons a rare opportunity to engage with the collection and celebrate the spirit of the zodiac.
