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Maestro Dobel Tequila Brings Luxe Lounge to Frieze

The official sponsor of the fair brought art from Oaxaca to New York City

by ElizaBeth Taylor May 3, 2024
by ElizaBeth Taylor May 3, 2024 0 comments
1.7K

Maestro Dobel, the Official Tequila of Frieze North America, this week brings its Artpothecary experience to the fair.

The luxe oasis found at The Shed is an innovative platform celebrating Mexico’s contemporary art and hospitality scene through a series of immersive events.

“Oaxaca: A Lens on Tradition & Innovation” honors the region’s rich heritage, traditions, and contemporary craftsmanship through an intimate and collaborative experience. Led by Artpothecary Creative Director Alejandra Martinez, the presentation also offers a selection of smooth Maestro Dobel Tequila cocktails, specifically created in homage to the region of Oaxaca.

Frieze runs until May 5. Throughout Frieze Week, an expansive program of special events and activities will also take place across New York art spaces, including the opening of major institutional exhibitions: Petrit Halilaj’s Roof Garden Commission at the Metropolitan Museum of Art, Arlene Shechet: Girl Group at Storm King Art Center and Mika Tajima: Super Natural at the Hill Art Foundation. Frieze New York further coincides with the run of several landmark shows, including the 81st installment of the Whitney Biennial, Hiroshige’s 100 Famous Views of Edo (feat. Takashi Murakami) at the Brooklyn Museum, The Harlem Renaissance and Transatlantic Modernism at the Met, Joan Jonas: Good Night Good Morning at MoMA and Pacita Abad at MoMA PS1.

Alejandra MartinezARTdobelFriezeMaestro Dobel Tequila
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ElizaBeth Taylor

DEPUTY EDITOR - ElizaBeth Taylor is known to many in the media world with featured work in Variety, E! News, Dan’s Papers, and several international publications. The Sensible Socialite began her career as a travel reporter exploring Europe, Russia, South America, Asia, Australia, and the Middle East. Greatly influenced by her time on the road, she developed a heightened awareness for the way humans connect. Her skills have led to current work as both a journalist and entertainment producer. With over 50 shows under her belt, Taylor has worked behind the scenes with major networks and studios. Taylor’s calendar year is always full, and she joyfully rings in the next chapter every December with her notable contributions to the most recognized show on the planet - The Times Square New Year’s Eve Ball Drop. (Instagram @liztaylorworld)

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