Forevermark celebrated the launch of its newest collection of diamond jewelry created to honor the unique qualities of women.
During a rainy and cold Tuesday evening, in a stunning Chelsea location, the brand hosted an extremely exclusive and star-studded cocktail party to unveil the pieces of the new collection. After entering the building from a rudimentary service entrance and taking a freight elevator up, the guests found themselves immersed in the polished and shiny world of Forevermark. A red carpet led the guests into a beautifully polished all white showroom, where all the pieces from the new Tribute collection where laid out under glass bell cloche jars and surrounded by stunning flower arrangements.
While sipping on cocktails and indulging in refined hors-d’oeuvres guests mingled with high caliber celebrities such as Chrissy Teigen, Zendaya, Ashely Graham, Freida Pinto and Halima Aden, who were all sporting pieces from the new collection. DJ Alexandra Richards delighted everyone with a delightful mix of pop songs. The spotlight of the night was jewelry designer Jade Trau who was debuting her collection, Alchemy. Trau, a true veteran of the industry, designed a collection around four diamond shapes destined to four different types of women, the maverick, the sophisticated, the envoy and the vanguard.
The collections swept everyone away: both modern and timeless these statement pieces are the perfect accessories for every woman. The brand goes beyond the 4 Cs (color, clarity, cut and carat), that is why only less than one percent of the world’s diamonds are worthy of the Forevermark label. This rigorous standard sets Forevermark apart from the competition and Forevermark’s diamonds the epitome of exclusivity and elegance.
