The NYC subway is always blooming with surprises!
Last Wednesday, ZYRTEC® and renowned floral artist Lewis Miller teamed up to create a one-of-a-kind floral exhibit inside a New York City subway station! The bustling Union Square donned a vibrant display of exquisite florals meticulously curated by Miller. The eye-catching Flower Flash™ partnership aimed to welcome springtime to all New Yorkers, especially allergy sufferers. The goal is to keep them symptom-free with ZYRTEC®.
The Flower Flash™ installation was active from 10:00 AM to 3:00 PM, drawing crowds throughout the day. The display utilized a dazzling variety of flowers varying in color and species. This created a striking visual contrast to the usual underground hustle and bustle. Surrounding the display were ZYRTEC® promotional posters, featuring a beautiful bouquet of flowers emerging from the product cap. Visitors had the opportunity to walk through the immersive display and take memorable photos. In addition, they were also given fresh flowers from the display as keepsakes. By the end of the day, an impressive 3,000 flowers had been handed out to commuters and visitors, spreading joy throughout the city.
Photo Courtesy: Hunter PR
“My goal is to create surprising, exciting moments for people through larger-than-life floral street art. ZYRTEC® is on the same mission — to help people be their best selves and embrace all the things they love, symptom-free, like the joy of spring blooms. We are brightening up commutes and empowering people to celebrate the beauty of spring,” says Miller.