On February 25th, social media personality Jake Paul fought a formidable opponent: Tommy Fury and suffered the first loss of his career.
Since the onset of his boxing career back in 2018, Paul has reigned supreme as he’s been able to maintain his unblemished 6-0 record until now.
Despite this minor setback, his cutting-edge apparel is the understated facet of his brand pushing the possibilities of boxing wardrobe to tremendous heights.
With his avant-garde, never-before-seen stylistic choices and state-of-the-art LED-infused boxing shorts, Paul’s wardrobe has already submerged himself into the future of American boxing attire.
However with all his glorious drip and progressive stylistic strides being made, there is little known about the rising stylist responsible for many of his fashionable looks: luxury designer Ché Young.
Hailing from The Bronx NY, the 29-year-old fashion trailblazer found his calling after taking a class in entrepreneurship while pursuing his college degree.
From then on, he went on to work a string of high-end retail jobs: Bloomingdales, Louis Vuitton, and Stadium Goods until he found the opportunity that would shift his trajectory forever.
After putting himself out there more and taking a stronger pledge to further focus on his aspirations in fashion, he worked during the day and made sure to occupy most of his free time at fashion events to become further engulfed in his passion.
“One day I’m at this event for this bookbag company. I ended up speaking to the owner,” said Young. “After presenting my work, he told me my work was dope and invited me to swing by his office. At this point, he was just doing bookbags but he wanted to transition into avant-garde fashion and doing things like that.”
It was at this moment that Young realized he was at the precipice of a blissful dynamic and one that had the power to change his life, granted he played his cards right.
Before he even fully processed it, the time for him to show up and show out arrived in expeditious fashion.
He was called upon in 2017 to join the marketing team for Jake Paul, a prominent YouTube personality, of whom he didn’t really know at the time.
“He comes in with an idea. He says we’re designing these bookbags for Jake Paul, we’re doing a collaboration, said Young. You have a good style, can you come in and design looks that could fit well with the bookbag?”
Almost needless to say, he took complete advantage of this opportunity. Nonetheless with the additional pressure of having to take care of his family and raise his daughter, he would have no other option but to overhaul and kick everything into high gear.
“I worked from 11PM to 7PM and then I went to my internship (with the team) from 9PM to 5PM,” said Young. “I would finish my internship at 5PM and then come home and sleep for like three hours before having to head to work.”
Coming across an immense internal conflict about whether he should continue to pursue his childhood dream of becoming a football player or pushing towards his goals in fashion, his destiny would soon come knocking on his door.
After being flown out to L.A. to assist with styling for a photoshoot with Jake Paul, Paul saw something special in Ché that distinguished him from the onset. “At the end of it (the photoshoot), he was like: “I’m gonna need your phone number, which was crazy to me,” said Young. “Between 2018 and 2020, we maintained contact and had simple conversations about creative ideas and such.”
By virtue of building a slow but steady rapport with Paul over those two years, it would somehow lead to a once-in-a-lifetime opportunity.
“One day he’s like, ‘hey, I’m doing this fight.’ Can you come up with some designs for the outfits?,” said Young. “I designed the “Team Rich” design for him.”
Subsequently following the design he made for that fight, Paul was so impressed that he decided to reach back out.
“He hit me back again and was like, I’m doing this fight with Nate Robinson, ” said Young. Can you come up with an idea for a design?
Of course he obliged and the rest is being written in real time.
Ever since then, Paul and Young have maintained a strong, yet genuine relationship and they’re really just scratching the surface.
In conjunction with his status as one of Paul’s premier stylists, he has his own fashion brand: “Ché By Ché.”
Originating from a fervent desire to fill an evident void in modern-day fashion, Ché By Ché was born.
With a sublime specialty in crafting premium yet incredibly innovative, out-of-the-box, luxury garments, Young has been able to distinguish himself as a major standout among today’s hyper competitive designer milieu.
Hailing from The Bronx, NY, the 29-year-old fashion trailblazer is fully committed to uplifting the unequivocal power of individuality while adding verve and flair in the process.
In the wake of its newfound popularity, Ché By Ché has enticed a fleet of major celebrity clientele with the roster still in the process of active growth. Some of his supporters include Chris Brown, Jack Harlow, Metro Boomin, Ozuna, Justin Combs, Eladio Carrion and much more.
With so much momentum already built, Young is a visionary who harbors immense plans for the future of fashion. His presence isn’t transient but is leaning towards longevity for years to come.
“I’m working on pushing the needle and focused on originality,” said Young. “You know BMW is doing this thing where you can change your car’s color. Like that’s f**king fire. Like imagine that on a T-Shirt. That’s the type of innovation I’m focused on.”
