After two successful pop ups in 2015 (a small weekend test in NYC and a three week storefront in downtown Chicago) in addition to Weddington Wayβs original San Francisco HQ #LOVEPOPSHOP, Weddington Way is hitting the road this year and bringing its successful online boutique for wedding parties to tenΒ of its biggest markets starting with New York City and LA in January.
There will be over 350 bridesmaid dresses from designers including Lela Rose, Donna Morgan, Alfred Angelo, Jim Hjelm, Dessy and exclusive brands Dove & Dahlia and Weddington Way collection. There will also be men’s suits and tuxes by Michael Kors as well as an assortment of fun gifts and accessories by Ban.do, Kendra Scott, Loren Hope, Kris Nations, and more. Claire Pettibone, Stone Fox Bride, and Oui Hours will be doing mini bridal dress, ring, and lingerie pop ups during the duration and Sprinkles, Blushington, and Minted will be providing provisions, makeup and more.
WHEN: Friday, January 8 β Sunday, February 7
TIME: M-F 11am-8pm, S/S 10am-8pm
WHERE: 109 Mercer Street, Soho, NYC 10012 (Old Ivanka Trump store)
CONTACT: Appointments are recommended (drop-ins are also welcome Monday-Friday). Please visit thisΒ Booking pageΒ to learn more and confirm your appointment.
Weddington Way is a collaborative shopping experience for wedding parties and the fastest growing e-commerce business in the $100 billion wedding industry. At Weddington Way, bridal parties can browse the largest assortment of bridal party fashion available online and share and discuss products in a virtual showroom.
