W7 Cosmetics launched their new summer campaign in New York this week with their new brand ambassador Reuben de Maid.
Reuben de Maid has been a crusader in the inclusive beauty industry since he was at 8 years old paving the way for the new age of beauty. Reuben is now 14 and an international sensation in both the beauty and entertainment world. W7 choose Reuben because they believe makeup is for everyone whether you’re a boy, man or a woman, everyone can wear makeup and express themselves as they wish. Reuben will also be launching a lash line with W7 later this year. W7 has a wide range of products that work for every gender, color, and age. They are inclusive, ethical (with many vegan products), and they are very affordable! Most products cost under $10!
Here are my favorites:
W7 Banana Dreams Loose Face Powder, $5.95 w7makeup.com
This powder truly is bananas! It has a soft yellow color that blends into all skin colors, and leaves and smooth velvety texture.
W7 Eye Got the Power in Temptation, $4.77 w7makeup.com
I like temptation because it is a soft subtle nude that can be worn alone or under makeup. The formula delivers a smoothe texture that makes eyelids look healthy and awake.
W7 Glowcomotion Highlighter, $5.37 w7makeup.com
This highlighter is so light reflective! It makes my skin look like a million bucks, and the best part is that it’s under $10!
W7 Honolulu Bronzer, $4.95
This bronzer gives a lot of different skin tones a warm summer glow, sunkissed without the skin damage.
